Task Description This assessment task requires you to analyze the "marketing and competitive environment" of a University brand (such as "CQUniversity", La Trobe University, Deakin University(any one) etc.) in Australia. Consider that you are a marketing manager of one such University in Australia. The analysis of the marketing and competitive environment should include (but is not limited to): background, market summary, and demand assessment, segmentation & target market, current marketing mix analysis [including current offer (product/service), distribution, promotion, and price], PEST analysis, competitor analysis of a close competitor/competing brand), SWOT analysis, and value & brand positioning analyses. NOTES: 1.The word limit for this report is 1500, excluding abstract or executive summary and references. 2.It is expected that the report will be based on research findings, including data and information from the Australian Bureau of Statistics, Austrade, relevant and authentic Websites, textbooks, recent (i.e., 2012-2017) and relevant journal papers, personal experience and observation. 3.The "Turnitin" matching rate must not exceed 25% Assessment Criteria Title page, table of contents and abstract: 2 marks Background: 4 marks Market summary and demand assessment: 4 marks Segmentation and target market: 4 marks Current marketing mix analyses: 4 marks PEST analyses: 4 marks Competitor analyses: 4 marks SWOT analyses: 4 marks Value and brand positioning analyses: 4 marks Conclusion: 2 marks Citation, language, format and references: 4 marks Referencing Style American Psychological Association (APA)