Assessment 2 Assessment task: Business model (CANVAS) Weighting: 40% Date/time/method of submission: Week 13, via Turnitin Word count or equivalent: 2,000 words Marking scheme: see the grid below The students need to develop a business model using the CANVAS scheme for the business plan created in assessment 1. Your business model should clearly show how the business idea proposed in the business plan can be sustainable and how it can generate income. These are the elements to be included in CANVAS business model Form I – Module Study Guide – January 2017 Page 14 of 23 Customer Segmentation Explaining the target customers and their need, highlighting what type of market is. Value Propositions The offer of the company. Features that give to the company a competitive advantage and the visibility in the market, making possible to stand out from competitors. Distribution Channels Ways to deliver value to customers, paying attention to the different moments of interaction. Customer Relationships Ways of interacting with target customers in order to create value. Preferences of the target audience to be reached. Revenue Streams Sources of money that can sustain the business model and typologies of such sources. Financial prospective related to the revenues and sales chapter. Key Resources Distinctive resources at disposition of the company to produce a competitive advantage and the value propositions. Key Activities Vital processes to manage key resources and create value propositions. Detailed indication of the most important company activities. Key Partnership Strategic alliances and partners necessary to create value for the customers and to have access to resources and competences. Cost Structure Structure of costs necessary to create the value propositions indicated. Detailed indications and forecasts of the main types of cost for the company. Financial prospective related to the cost chapter, including a break-even analysis. This assessment element is to be submitted to Turnitin. You will find a link to the Turnitin Assignment from the Assessments area of the Blackboard course menu. You will need to ensure that your assessment is uploaded as a single document, and in the correct format (e.g. a Word document or PDF – the acceptable file formats are displayed on screen when you come to submit via Turnitin). When submitting, please enter your student ID number in the “submission title” box. The document itself should contain the student ID numbers of all the students in the group in a Form I – Module Study Guide – January 2017 Page 15 of 23 header or footer; your names should not be visible on the work. Turnitin generates an Originality Report, and you are encouraged to make use of this facility as a support tool to help you ensure the source material in your assignment is correctly referenced before final submission. You will be able to submit revised drafts of your work up until the assignment due date. Only the final version will be marked by your tutor. At the due date and time, no further submissions or changes are possible. Whatever is in the Turnitin inbox at this time will be regarded as your final submission. A separate submission box is provided for students with an agreed extension, or submitting under the 5 Day Rule Marking scheme – Business Model