The introduction must be who is our company that is apple. And clearly mention the product or service that is ipad. And the consumers (please be specific) that is university students (only 1 target consumer). In the body for example if you choose Culture (the format for this should be) 2.1 CULTURE read the journal Talk about the journal (first journal) 1. 2. 3. 4. 5. Source the journal And then say How this is going to be applied to my organization that is apple. Read another journal Talk about the journal (second journal) 1. 2. 3. 4. 5. Source the journal And then say How this is going to be applied to my organization that is apple. Do the same for the rest 10 journals. Read 10 JOURNAL FOR CULTURE AND FOLLOW THE SAME FORMAT. 3.1 REFERENCE GROUP read the journal Talk about the journal (first journal) 1. 2. 3. 4. 5. Source the journal And then say How this is going to be applied to my organization that is apple. Read another journal Talk about the journal (second journal) 1. 2. 3. 4. 5. Source the journal And then say How this is going to be applied to my organization that is apple. Do the same for the rest 10 journals. Read 10 JOURNAL FOR Reference group or social class AND FOLLOW THE SAME FORMAT. 4. Recommendations(4PS)