Business plan Business name: M.A.N Address 14 Salisbury road, Manor Park, City/Town: London Post code: E12 6AB Phone: 020 5936 7569 Fax: 020 5936 7569 E-mail : [email protected] Website: www.MAN.co.uk Contents 1. Summary 2. Business overview • Introduction • Current position • Competitive advantage • Growth plan 3. Business Strategy • Strategic issues • Core values 4. Marketing • Strategic alliances • E-commerce and technology • Tactical promotion plan • Marketing budget • Credibility and risk reduction 5. Team and management structure 7 • Skills, experience, training and retention • Advisor • Management system 1. Summary The wireless wrist watch is the name of the invention of the watch designed. It aims to improve care service within the NHS particularly to alleviate mortality rate in the ICU. The wireless wrist watch works wirelessly by sending data of the patients to the monitor for the clinicians analyse the results and send it to the doctors. The data is stored on the computer permanently for future examination. The wireless wrist watch is adaptable non-invasive and very easy to apply on. It is applicable to adult and children in the intensive care. It is first aimed to enhance health care in London hospitals. 2. Business overview The name of the company is M.A.N, the business name represent the initials of the medical physiologist students behind the invention the watch. The reason we came up with the idea of designing the wireless wrist watch is because of numerous incidents occurring in the intensive care ward in the United Kingdom for instance; Unconscious patient getting out of the wards, blood pressure elevating and insufficient number of nurses or doctors to help or look after patients. To overcome these incidents and to provide better quality including service to every ward, supplying hospitals with the wireless wrist watch will reduce the amount of incident occurring every year. Current competition The partners involved in the team are both trained medical physiologists, with intensive skills, knowledge and qualifications in planning and engineering skills. We have work on our passion to create a diminutive watch that will measure patient’s heart rate, blood pressure and pulsed rate and instantly send the data to the clinicians to be analysed. If there’s anything erroneous the clinicians and doctors will take action simply by perceiving the data wirelessly on the computer. This will save time, less paper work and most importantly save a lot of patient’s life. Competitive advantage Similar aspects can be found in some medical and sport magazines and some of which we have gained insight from. However there design watch are limited and cannot be integrated into hospital environment and bring science to life as we aim. We also have a different vision. Therefore, we believe that there is worth in this unique direction which we seek to take to design the wireless wrist watch. Growth Plan For the moment the wireless wrist watch is design only for patient in the intensive care unit; however in time we would like to fabricate it for all the patients in the hospital. 3. Business Strategies To meet the cost we have planned first to sell the watch to all hospitals in London and hopefully the following year we will be able to provide the watch to all hospital in the United Kingdom. £100.000 initial investment request • Engineering involved £50.000 • Technology used : 15.000 • Printer that produces hard copy of data: £10.000 • Memory (number of recordings): £10.000 • Chip backup (Nano chip): £5.000 • Maintenance and Fees: £10.000 Strategic issues • New market entrants • Change in customer tastes or needs • New regulations • Economic downturn • Competitive prices Core Values • Changeable straps, customized themes (especially for children). • Free supply 4. Marketing Strategic alliances • Speaking to doctors and clinicians E-commerce and technology • All the details are included the webpage. Marketing budget • All information find in M.A.N website Credibility and risk reduction • Free sample to promote the wireless wrist watch 5. Team and management structure 7 Skills, experience, training and retention • Degree in medical physiologist Advisor • Looking at other business that there to seek risk assessment Management system • Data system online MINOUCHE MAKI 45 Boycott Avenue. Oldbrook. Milton Keynes. MK6 2PG [email protected] 07979637273 PERSONAL PROFILE A medical physiology graduate who combine studies with working and other commitments. I have shown myself to be self-motivated, commited and determined in achieving my goals. I have also demonstrated a firm sense of responsibility, a proven problem solver and a team player. My passion has allowed me to acquire a strong academic background with the Ability of adapting my knowledge to fit in to all circumstances. SKILLS AND ACHIEVMENTS • Understanding lab method performance. • Talented in explaining lab procedures to guests. • Experienced at operating and maintaining lab equipment. • Intense aptitude in resolving problems during production and testing measures. • I have been productively undertaken numerous team projects within both educational and non-academic environments. • Writing skills developed with essay and dissertation writing including oral communication skills expresses in presentations and talking to the general public. • I have the ability to solve exercises given as assessments, which may involve mathematical study and estimation. • I have the knowledge and experience of Microsoft Excel, PowerPoint, using email and the internet. WORK EXPERIENCE RUSSELS HALL HOSPITAL (DUDLEY) July 2008- April 2009 Responsibilities: My duties included helping with physiotherapy exercises, mobility, as well as other household tasks, like preparing meals, and cleaning. Throughout the treatment process, I gave all the motivational and emotional support they need to re-establish confidence. Also I engaged myself in collecting patient’s data, taking patients phone calls and attending to people in the hospitals. In my spare time I make sure every patients information are updated and confirming appointments. KATE HILL PRIMARY SCHOOL Date: 2007- 2008 Duties: Planning and organising both fun and educational activities and taking care of children’s personal needs. Supervising children play time. • Engaging children in learning and play activities • Keeping and updating records using Microsoft Excel • Working with team members • Maintaining a high standard or operation • Attending staff meeting. EDUCATION AND TRAINNING 2011-2014 University of East London Medical physiology (Bsc (Hons) • Applied Medical Physiology • Clinical Physiology • Food and Nutrition • Exercise Physiology • Metabolism • System pharmacology 2014 University of East London (FIRST AID TRAINNING) • Look after the first aid equipment and ensure that first aid kits are always fully stoked • Take charge when someone is injured or become ill • Ensure that an ambulance or other professional medical help is called when appropriate • Placing an unconscious casualty into the recovery position • Performing Cardiopulmonary resuscitation (CPR) • Using an automated external defibrillator • Stopping bleeding using pressure and elevation. 2009-2011 Dudley College Applied Science (A’ level) (Merits) 2004-2009 Castle High School (GCSE) 11 GCSE’s gained from A* to C including Maths, English and Science. INTERESTS • Reading novels. • Listening to the radio and watching music channels. • Carrying out research in the laboratory. • Arts. REFERENCES Available on request. Minouche Maki 45, BoycottAvenue Oldbrook Milton Keynes MK6 2PG 21/04/2014 Dear Sir/Madam, I have enclosed a copy of my CV for your perusal. As you can see from my experience I have a complete range of skills and experience including communication and computer skills mentioned. I am sure, your establishment will definitely benefit from my enthusiasm, creativity and keen eye for detail. I am excellent team member and always willing to learn. I am an undergraduate with a keen interest in pursuing medical physiology as a career and would like to work as a medical physiologist within your organisation in order to provide the benefit of my knowledge and interest to your organisation. With my ongoing bachelor’s degree in medical physiology and extensive clinical physiological skills, I will like to contribute the continuing success of your organisation. While my education and reading up extensively on laboratory work, I developed the knowledge of performing lab tests in accordance to written instructions. I also have the knowhow of preparing specimens for laboratory procedures and operate relevant machinery to a certain extent. My keen interest in this line of work has instilled in me the familiarity of hazardous chemicals and the precautionary measures that need to be taken into account to manage and use them properly. I am very excited at this opportunity and would like to discuss it in more detail with you. Thank you for taking out the time to go through my application. Yours Sincerely, Minouche Maki Clinical Physiologist Application form Please do not type in capital letters, use the appropriate mixture of capital and lowercase in standard written text. Typing your application in capital letters could lead to your application being automatically rejected. Personal Details Surname/Family name…Maki………………………........... First name…………………Minouche……………………. Middle name(s)…………………………………… Name in which you are registered with a professional body (if applicable)………………………………………… Title…………Miss………. UK National Insurance Number…SK143456A………………………………………………. Address Line …45 Boycott avenue, oldbrook ……………………………………………………………… Address Line 2…………………………………………………………………….. Address Line 3…………………………………………………………………….. Town/City……Milton keynes………………………… County/State…………………………… Postcode/Zip Mk6 2PG……………….. Country…United Kingdom……………………………... Home Tel………………………………...Mobile Tel……………07979637273……………….. If you have a disability, do you require any reasonable adjustments to be made during the recruitment process, including interview? ……………………………………………………………………………………….. Monitoring process As Public Sector Employers, NHS organisations are required to collect details about an applicant's age and gender. This information is collected to fulfil that obligation and is used for monitoring purposes only. MONITORING INFORMATION Date of Birth (16/02/1993) Gender…Female…………………….. As Public Sector Employers, NHS organisations are required to collect details about an applicant's ethnicity. This information is collected to fulfil that obligation and is used for monitoring purposes only. Race Relations (Amendment) Act 2000 MONITORING INFORMATION I would describe my ethnic origin as follows…………………………………. Disability Discrimination Act 1995 and 2005 The Disability Discrimination Act protects disabled people. The DDA defines disability as a physical or mental impairment with long term, substantial effects on the ability to carry out normal day to day activities. This includes people with long-term health conditions. If you tell us that you have a disability we can make reasonable adjustments to where you work and your work arrangements and at interview. Disability Do you consider yourself to have a disability? Please state the type of impairment which applies to you. People may experience more than one type of impairment, in which case you may indicate more than one. If none of the categories apply, please mark 'Other'. Physical Impairment Sensory Impairment Mental Health Problem Learning disability/difficulty Long-standing illness Other Qualifications Include in this section all the relevant qualifications. Please also indicate subjects currently being studied. All qualifications disclosed will be subject to a satisfactory check. Education & Professional Qualifications Date Qualfication Subject Place of study Grade 2011-2014 BSc Hons Medical Physiology Clinical Physiology, Applied Medical Physiology, System Pharmacology, Food and nutrition. University of East London [UEL] 2.1 2009-2011 (A levels) Applied science Biology , Chemistry and Physics Dudley College BBB 2004-2009 GCSE’S Maths, English, science, Art, Health and Social care, Child development Castle High School 9 GCSE (A* to C) Training Courses Attended Date Course Title Training Provider Duration Completed 2014 FIRST AID TRAINNING St. John ambulance 5 hours 21/03/2014 Membership of professional bodies Include in this section any relevant professional registrations or memberships. If you are registered then please enter the relevant details below; this information will be subject to a satisfactory check. Registration, please indicate your UK professional registration status here ……………………………………………………………………………………….. Employment History Please record below the details of your previous employment, (minimum 3 years), beginning with the most recent first. Up to 10 previous employments can be entered here. If required, please provide additional information regarding your employment history within the ‘Supporting Information’ section. Please record below the details of your current or most recent employer. Last Employer/Employer name……………………………………………….. Last Employer Address………………………………………………………… Type of business……………………………………………………………….. Telephone number……………………………………………………………. Job title…………………………………………………………………………. Start date…………………… End date (if applicable)…………….............. Start date of continuous NHS service (if applicable)……………………… Grade………………………………… Salary………………………………… Reporting to (job title)…………………………………….. Period of notice……………………………………………. Reason for leaving (if applicable) Brief description of your duties and responsibilities Please record below the details of your previous employment beginning with the most recent first. Employer name……Sarah Cash………………………………………….. Employer Address……13 Gervase Drive, Priory, Dudley…………………………………………………… Type of business……Health Care………………………………………………………….. Telephone number…07956694518…………………………………………………………. Job title…Nurse Assistance ………………………………………………………………………. Start date…20/06/2010………………… End date (if applicable)……5/.07/2011……….............. Brief description of your duties and responsibilities My duties included helping with physiotherapy exercises, mobility, as well as other household tasks, like preparing meals, and cleaning. Throughout the rehabilitation process, I gave all the motivational and emotional support they need to restore confidence. Also I engaged myself in collecting patient’s data, taking patients phone calls and attending to people in the hospitals. In my spare time I make sure every patients information are updated and confirming appointments. Employment Gaps If you have any gaps within your employment history, please state below. Starting University in September, I had to relinquish my job in order to concentrate on my study. Additional Information In this box please give your reasons for applying for this post and additional information which shows how you match the person specification. This can include relevant skills, knowledge, experience, voluntary activities and training etc.If relevant to the post for which you are applying, you should include details about research experience, publications or poster presentations, clinical care (knowledge and skills) and clinical audit. Please note that the space is expandable, and you can 'cut and paste' relevant sections from your CV. Additional Information I have enclosed a copy of my CV for your perusal. As you can see from my experience I have a complete range of skills and experience including communication and computer skills mentioned. I am sure, your establishment will definitely benefit from my enthusiasm, creativity and keen eye for detail. I am excellent team member and always willing to learn. I am an undergraduate with a keen interest in pursuing medical physiology as a career and would like to work as a medical physiologist within your organisation in order to provide the benefit of my knowledge and interest to your organisation. With my ongoing bachelor’s degree in medical physiology and extensive clinical physiological skills, I will like to contribute the continuing success of your organisation. While my education and reading up extensively on laboratory work, I developed the knowledge of performing lab tests in accordance to written instructions. I also have the knowhow of preparing specimens for laboratory procedures and operate relevant machinery to a certain extent. My keen interest in this line of work has instilled in me the familiarity of hazardous chemicals and the precautionary measures that need to be taken into account to manage and use them properly. I am very excited at this opportunity and would like to discuss it in more detail with you. Thank you for taking out the time to go through my application. Yours Sincerely, Minouche Maki