UNIVERSAL BUSINESS ACADEMY (UBA) Unit 6.5 Marketing Management in Business Level 6 20 Credits Suggested Resources Baines, P. et al (2011) Marketing. Oxford, Oxford University Press Capon, C. (2009) Understanding the Business Environment. Harlow, Prentice Hall Doyle, P. and Stern. P., (2006) Marketing Management and Strategy. 4th edition. Harlow, Prentice Hall Henry, A. (2008) Understanding Strategic Management. Oxford, Oxford University Press Kotler. P. et al (2012) Marketing Management. Pearson Education Marr, M and Creelman, J. (2011) More with Less: Maximizing Value in the Public Sector. Palgrave Meerman Scott D., (2013) The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases. John Wiley and Sons Morrison J., (2006) International Business Environment: Global and Local Marketplaces in a Changing World, Palgrave Macmillan Ryan D., and Jones C. (2012) Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page