Unit: MRKT20052: Marketing for Managers (HT1, 2017) https://moodle.cqu.edu.au/course/view.php?name=MRKT20052_2171[09/04/2017 12:14:58] Assignment task, key instructions and marking criteria This assessment task requires you to analyze the "marketing and competitive environment" of a University brand in Australia. There are some key instructions for this piece of assessment task. The marking criteria is also outlined in the unit profile. Please download and read the unit profile carefully. Assessment format Read the instructions and marking criteria - available in the unit profile, Task 2 follows a report style, Page 1 will be your title page - assessment task no, your name and id, tutor name, coordinator name etc., Page 2 should contain executive summary, Page 3 should contain a table of contents for your report, The next few pages should contain your assessment of marketing and competitive environment (please see the Moodle pages and textbook for examples, and marking criteria for the main contents), and The final page should contain all references following APA citation style.