Assessment item 4 Critique in Systems & Technology Value: 24% Due date: 12-May-2017 Return date: 02-Jun-2017 Length: 2000 Submission method options Interact2 Journal Task Journal Entry. The Journal function in Interact2 must be used. External journal sites are not permitted. If your country geo-blocks Interact2 website or your circumstance prevents you from accessing the Internet (eg. due to a disability or if you are in a correctional centre), please contact your lecturer immediately. If it is an office/organisation firewall preventing access, you must find an alternative Internet access point to complete this task. Warning: Entering or editing data in this journal entry after 2359 hours on 10 May will result in deduction of marks. Write a business report based on the following: A group of ten hotel chains have decided to merge their business to combat market pressure for low priced hotel accommodation. The new chain called StayTogether has over a thousand hotels from all categories (backpacker, bed & breakfast homes to luxurious suites) around the world. It combats the sale of hotel rooms via popular web sites such as booking.com, hotels.com and so on which reduces their profits and waters down their corporate image. Bookings will be from a single web site only (with a complementary mobile app) and prices are fixed through the year with peak pricing during popular periods. Senior management has finalised on the following decisions: 1. A customer loyalty scheme called StayTogether Loyalty will reward customers with airport transfers, car parking on site and free nights. 2. If a kitchen and standard restaurant is on site, buffet breakfast and dinner is included in the hotel room price. This is to add to the dollar value earned per guest. Exclusive restaurants on site will charge extra. 3. (intentionally left blank) 4. (intentionally left blank) [Points 3 and 4 will be given to you by your lecturer 7 days before date due. This is to allow everyone to work in this timeframe and to prevent unauthorised assistance with your work.] Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, etc. Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up (eg. technological services on site, personalised automated tour guide, etc.). All these should be substantiated with references. (hints and tips to write this assignment is available under Assignment tab of Interact2) Rationale This task meets Learning Outcomes 5 & 6: Students will : be able to critique management processes and involvement in planning for Information Systems and Information Technology in an organisation; be able to identify and co-relate emerging technology issues in management and provide a short balanced analysis report. Marking criteria Criteria HD & DI CR PS FL Title (1 mark) Introduction Word Limit: 150 words (3 marks) Provison of title (1 mark) Objective of the report and the relationship to other works in the field clearly stated (3 mark) Objective and/or relationship not clearly stated Either objective and/or relationship not present No introduction or introduction not relevant to the body. 1+3 marks 2 marks 1.5 marks 0 mark Executive Summary Word Limit: 250 words (4 marks) Summary of the complete report well written for the reader to become acquainted with the body of the material. Keeps to word limit. Summary covers some topics. Contains minor errors. Summary covers some of the key aspects only. Summary is an extended introduction. 4 marks 3 marks 2 marks 0 mark Significance and contribution - Body of Report, Recommendations & Conclusion Word Limit: 1800 words (9 marks) Report extremely well supported with relevant citation to literature. Recommendations appropriate and conclusion well presented. Any assumptions made are clearly noted. Report is supported with some citations whereas a few claims made are unsubstantiated with literature. Recommendations missing and/or conclusion poorly made. Report is supported with minimal citation.Recommendations and/or conclusion made disjointed from narrative in body of report. Report is not supported with relevant case study examples. Any assumptions made are not noted. 9 marks 7 marks 5 marks 0 mark Formatting, Writing Style and text structure [Read Presentation Guide below] (3 marks) Meets formatting and presentation requirements as set out No spelling, punctuation or grammatical errors. Did not meet at least two formatting and/or presentation requirements. Some spelling, punctuation or grammatical errors. Wrote report using points or numbered lists. Formating and presentation rules not followed. Multiple punctuation and grammatical errors. 3 marks 2 marks 0 mark Correct citation and referencing - Minimum 5 references (4 marks) APA 6th edition referencing applied to a range of relevant resources. No referencing errors. Direct quotes used sparingly. Sources all documented. APA 6th edition referencing applied to mainly a range of web links only and/or Two or more citation or referencing errors detected. Direct quotes used sparingly. Sources all documented. Referencing not done to the APA 6th edition standard. Over-use of direct quotes. Range of sources used is not appropriate and/or not documented. 4 marks 3 marks