the internal communication proposal is for customer advisory team, and it should include the below details: 1- Introduction [definitions, quotes, history, examples, evolutions, current status etc.] 2- Why it’s so important? [benefits, objectives, success stories, statistics, etc.] 3- What are the different options? [theories, models, school of thoughts, pros & cons, etc.] 4- How can we implement? [smart planning, budgeting, phases, possible challenges, dependencies, etc.]