MCOM4040 Marketing and Communications Spring 2017 Marketing and Communications Coursework Brief Handout: [FEB 2017] Deadline for Submission: [2pm, 27th April 2017] Submit this coursework through the Student Portal with a Turn-it-in Report Word Limit: 500 words (Plus or minus 10%) Learning outcomes assessed: 1. Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. 2. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. 3. Discuss the factors that determine competitive advantage within organisations 4. Explain key theories, concepts and models underpinning business communication to create effective communications. 5. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. 6. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace. This coursework is worth 50% of the total marks for this module. Module Code Module Title Spring 2017 Coursework Brief