Based upon the knowledge gained during your time at the BFSU International Business School you have recently been hired (at a rather nice salary) to advise strategy for Duff. On your first day on the job you are introduced to Janice Ma, a new member of the Board of Director. She is impressed by your resume and especially your time at BFSU and asks your advice. Specifically she hands you a recent publication from the Wall Street Journal about international expansion of the company’s core product – Duff Beer. She is particularly interested in how foreign food and beverage companies have attempted to access the China market and whether there are lessons to be learned for Duff in its attempt. Further she asks that you prepare a briefing paper for her so that she might be prepared to discuss this issue at tomorrow’s board meeting. Make a recommendation although you should consider reasoned alternatives. Use as lengthy or as brief of a response as you deem appropriate. Materials previously provided should contain enough information to prepare this brief but you are free to use other materials to support or defend a position. Please edit your work. Ms Ma is highly critical of sloppy writing.