1 Assessment 1 Information Subject Code: MKT304 Subject Name: Strategic Marketing Assessment Title: Case Study Presentations Weighting: 30% - 20% presentation (approx..10-15 slides) and 10% narrative report (1000 words) Total Marks: Submission 100 Due Date: Slides to be submitted in class during weeks 4 -11 (Allocations will be provided in Week 1) . Assessment Description. During tutorials between Weeks 4 and 11, you will be required to present a case study of your choice of organisation as per the weekly schedule and upload to the portal. Your report will be included in the notes section of PPT as a narrative. The case study presentations will require the individual presenting students to lead class discussions on the your chosen organisation and answer the required questions. Students will need to discuss their chosen organisation with their lecturer to ensure there is no duplication. These questions will guide and stimulate the class discussion. The in class discussion will support your overall mark for the presentation . Engaging the audience will be critical in attaining good marks. This is a third year capstone subject so requires an advanced level of analysis. You are required to support your presentation and analysis of the case with further research to show a thorough analysis and your understanding of the relevant issues in the case. Assessment Details Learning outcomes to demonstrate are LO1 & 2 as per the subject outline.  Choose and analyse an organisation and their strategic approach to marketing and answer the related marketing areas suggested below.  Prepare a 10 minutes briefing presentation and plan for a 10-minute discussion.  Your presentation should be supported with slides and or materials  An appropriate number of slides would be 10-15. Presentation should include the following answers: 1. Offer a very brief overview of your firm and product, include current marketing situation and all its processes and product life cycle in your brief 2. Offer SWOT analysis to map strengths, take advantage of opportunities or counter threats of your chose organization and the product it markets 3. Offer analysis of your customer market include position and current segmentation 4. Using all the material offer a SWOT and choose 2 current marketing problems you have. 5. Evaluate the marketing strategy of your chosen organization and product is using – is this right for you (Ansoff's matrix - market penetration, market development, product development, diversification) 6. Using the marketing mix (product, price, place, promotion) identify how you achieve competitive advantage and solve these issues. Consider new disruptive marketing models and ideas. Offer new marketing objectives and strategies to solve your 2 issues. Be creative! Show logic and flow in your decisions.2 7. Conclude with a recommendations for all elements of the strategic marketing process. Assignment Submission and Conditions a. Turnitin submission is required for the report at 3.55pm on the Monday after the presentation takes place b. All students allocated to present for the week will have to be present to be marked. c. No shows will receive a zero mark. d. Presentations will only be re-scheduled under extreme circumstances and special consideration cases must be advised prior to the day of the presentation, otherwise a zero mark will be recorded. e. A minimum of 5 in-text references will be required. f. A reference list at the end of the report also required. g. Power point slides, lecture material or wiki references are not considered credible references.3 Assessment Report Marking Rubrics Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 65%-74% P (Pass) 50%-64% NN (Fail) 0%-49% Score Out of 100 Introduction o Comprehensive statement of aims and scope. o Sufficiently detailed statement of aims and scope o Solid outline of aims and scope o Brief outline of aims or scope o Does not state aims or scope /10 Research and Analytical Skills o Critically analyses and interprets business specific information to an excellent level of understanding. o Analysis clearly identifies, defines and applies relevant theories and concepts. o Extensive research is evident; quality selection and range of scholarly sources employed. o Analyses and interprets business specific information to a high level of understanding. o Analysis convincingly identifies, defines and applies relevant theories and concepts. o High degree of research effort evident; quality selection and range of scholarly sources employed. o Analyses business specific information to a good working knowledge. o Good working knowledge of relevant theories and concepts. o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature. o Analyses business specific information to a limited degree. o Analysis identifies, defines and applies limited relevant theories and concepts. o Research effort limited however evident; both intext referencing and reference list employed. o Analysis lacks depth, and interpretation lacking or irrelevant. o Analysis does not identify, define or apply relevant theories and concepts. o Research is either absent or lacks focus due to unsuitable choice of sources. /60 Conclusion o Draws together the key findings of the analysis comprehensively and convincingly. o Excellent evaluations with succinct & highly developed recommendations. o Draws together the key findings of the analysis comprehensively. o Very good conclusions with a number of credible recommendations. o Draws together the key findings of the analysis in a well-written manner. o Good conclusions with several reasonable recommendations. o Draws together the findings of the analysis in an acceptable manner. o Acceptable conclusions with limited recommendations. o Does not draw together the key findings of the analysis. o No real conclusion apparent. /10 Report Structure and Presentation o Writing is consistently cohesive and of excellent o Writing is cohesive and of high academic and professional o Writing is easily readable but not always cohesive. o Grammar and o Writing is understandable but infrequently cohesive. o Writing mostly disjointed, demonstrating little or no structure. /204 academic and professional standard. o Grammar and spelling are flawless (or close enough) throughout the report. o Seamless flow between discussion points and sections. o Report is professionally presented to required formatting standards. o In-text referencing and reference list are correct. standard. o Grammar and spelling are of excellent quality throughout the report. o Logical and rational flow between discussion points and sections. o Formatting is well presented with only minor errors. o In-text referencing and reference list are mostly correct. spelling are very good. o Ideas/themes developed, but connections not always obvious. o Flow and readability have opportunity for improvement. o Format chosen is mostly appropriate. o In-text referencing and reference list are very good but there are some errors. o Grammar and spelling contain some errors. o Critical thinking shows limitations. o Format chosen is good enough but requires improvement. o In-text referencing and reference list are acceptable but errors are obvious throughout. o Spelling and/or grammar impact on flow and readability. o No evidence of critical thinking. o Format chosen lacks structure and cohesion. o In-text referencing and/or referencing list missing and/or incorrect. Comments: Assignment Mark/Grade: Total score /100 Assessment Marking Rubrics – Presentation Presentation and Slides Submission Criterion (20%) HD >85% D >75% CR > 65% Pass > 50% Fail < 50% Power point slides submission Submitted power point slides are of high professional quality and have logical flow & sequence (15 marks) o Grammar and spelling are flawless. o Seamless flow between discussion points and sections. o Grammar and spelling are of high quality. o Logical and rational flow between discussion points and sections. o Writing is easily readable but not always cohesive. o Grammar and spelling are good. Ideas/themes developed, but connections not always obvious. Flow & readability have o Writing is understandable but infrequently cohesive. o Grammar and spelling contain regular errors. o Format chosen is good enough but o Writing mostly disjointed, demonstrating little or no structure. o Spelling and/or grammar impact on flow and readability.5 opportunity for improvement.. requires improvement. o Format chosen lacks structure and cohesion. Introduction and background Presenters establish rapport with the audience and demonstrate confidence in the topic and stimulate class discussion (10 marks) o Group introduction is meticulously prepared, succinct and engaging. o High rapport with audience in the first few seconds. o Group introduction is well prepared and engaging. o Good rapport with audience in the first few minutes. o Group introduction is quite well prepared, succinct to some extent and engaging to some degree. o Some rapport with audience in the first few minutes. o Group introduction satisfactory with some degree of audience engagement. o Group introduction is not satisfactory, with limited audience engagement. Content & Knowledge of Topics The presentation demonstrates research and analysis of the questions via careful reading of the article and extra research (15 Marks) o Critically analyses and interprets business specific information. o Extensive research is evident; meticulous selection of credible and respected academic resources. o Analyses and interprets business specific information to a high level of understanding. o High degree of research effort evident; quality selection of sources. o Good working knowledge of relevant theories and concepts. o Research is focused, drawn from an appropriate range of sources, however could be more extensive in nature. o Analyses business specific information to a limited degree. o Research effort limited however evident. o Analysis lacks depth, and interpretation lacking or irrelevant. o Research is either absent or lacks focus due to unsuitable choice of sources. Application of Concepts and Perspectives The presentation presents a cohesive argument on decision making issues (20 Marks) o Analysis and convincingly identifies, defines and applies relevant theories and concepts. o Analysis clearly identifies, defines and applies relevant theories and concepts. o Analyses business specific information to a good working knowledge. o Analysis identifies, defines and applies limited relevant theories and concepts. o Analysis does not identify, define or apply relevant theories and concepts. Presentation The presentation demonstrates a wellrehearsed delivery (20 Marks) o Highly time managed and organized. Very well-rehearsed presentation. o Well time managed and organized. Wellrehearsed. o Quite well time managed and organized. Presentation is quite well rehearsed. o Not entirely well organized or time managed but overall satisfactory. o Disorganised and presentation not well performed overall.6 Stimulation of Class Discussion The presentation stimulated pertinent discussion and questions from the class (20 marks) o The presentation incited interesting questions and discussion from a large number of classmates o The presentation incited interesting questions and discussion from a substantial number of classmates o The presentation incited interesting questions and discussion from some classmates o The presentation incited interesting questions and discussion from a limited number of classmates o The presentation incited no questions and discussion from classmates Total: (100%)