THE VIDEO WITH TRANSCRIPT (20% of the total mark for this subject) The video is based on your essay's findings. The video submission should be accompanied by a (Word document) transcript of what was said in the video. The objective of this video is to develop your (practical) video production skills and ability to explain difficult theoretical concepts to laypeople. To successfully complete this part of the assessment, you are required to produce a short video that summarises the key arguments of your essay. However, your video should not just be a verbatim repeat of what was said in your essay. It should be uniquely descriptive and allows you to explain what you learned about business models as systems. You should make clear how you plan to use a business models as systems approach in your future career To maximise your marks, you should highlight the insights you derived from learning about the firm you discussed in your essay. Make sure your explanations are concise and easy to understand by people with little business training. Students will be rewarded for using the video medium effectively and creatively. You should feel free to use humour or take a more formal approach if this suits you. You should make sure your transcript makes sense without the accompanying video, that is, it makes sense to someone even if they do not have the opportunity to view and listen to your video submission first. Hint: It is a good idea to put together a transcript for the video before starting work on the video. You will be able to work faster and more efficiently if you do so. To reiterate, please note that academic misconduct and late submission penalties will apply to this assessment as per the university policies.