Assignment title: Information
Introduction to Management
BUS 309
Individual Report
Individual Report
The report will involve choosing and researching an international organization and identifying more
than two ways to create a competitive advantage (i.e. Efficiency, innovation, responsiveness to
customers and quality), in addition to conducting a SWOT analysis of the organization (i.e. strength,
weakness, opportunities, and threats).
The report should provide:
a) A general description of the organization and its history.
b) More than two ways to create a competitive advantage.
c) A SWOT analysis of the organization.
List of International Organizations
Industry Companies
Information Technology Apple IBM Dell
Microsoft Samsung Sony
Automotive Industry Toyota BMW Mercedes
Volkswagen Nissan Ford
Fast Food McDonald’s KFC Burger King
Subway Pizza Hut Hardees
Oil and Gas ExxonMobil British Petroleum Gulf Petrochem
Telecommunications Verizon Zain Group Vodafone Group
Apparel Zara GAP Banana Republic
Christian Dior Nike Adidas
Coffee Starbucks Costa Coffee Tim Horton’s
Hospitality Rotana Intercontinental Marriott
Required Format:
12 pt-Times New Roman, double-spaced