Assignment title: Information
The report will be marked according to the following main criteria:
The degree to which the relevant aspects are identified
The extent of critical evaluation of the issues involved
Overall presentation, clarity and structure of the arguments
Refer to the Seven Eleven case and answer the following questions:
Q1. Seven-Eleven’s strategy in Japan can be described as attempting to micro-match
supply and demand using rapid replenishment? What are the operational risks
associated with this strategy (5 marks)
Q2. Discuss how Seven-Eleven’s choice of facility location, transportation and
information infrastructure support its strategy in Japan? (12 marks)
Q3. Seven-Eleven does not allow direct store delivery in Japan but has all products flow
through its distribution centre. What benefit does Seven-Eleven derive from this policy?
When is direct store delivery more appropriate? (8 marks)
Q4. As per the case study, Seven Eleven has outsourced its transportation
requirements to Mitsui instead of managing it in house. What do you think is the
rationale behind this decision? (5 marks)