eading One “Element” of Law/Business School Marketing Plan, 3000 words – Individual Work Value: 60% Rationale To develop critical group working capabilities and the delivery of a “stand alone” component of the holistic groupwork project. Task Industry Brief: You work as part of a team of consultants. Each consultant has a specific s******set and has been specifically chosen to help deliver this project. Broadly these s******s are related to Marketing Planning, Objectives, Budget Consumer Insight and Competitor Analysis STP and Value Proposition Marketing Communications Brand Research and Digital Brand Management. Your individual component of this module assessment is a 3000 word written document on ONE of the above. For this assessment your client is the Aberystwyth University Law/Business School. this time you will need to determine future objectives, investigate the suitability of these perspectives, and deliver a strategic and tactical plan against this briefing to deliver the sought outcomes. Academic context: You are part of a team of 5. You will choose your team during the first week of the semester and upload a word document of team members to blackboard. Within your group you will decide which ONE of the following five areas that you will investigate as part of a larger group project (note: the other members of your group will undertake the other sections leading to a complete report). 1. Marketing Planning, Budget and Objectives 2. Insights for Consumer Markets and Competitive Analysis 3. STP and Value, Satisfaction and Loyalty Thresholds 4. Marketing Communications Strategy and Mass and Personalised Communications 5. Brand Research Frameworks and Digital Brand Management You will then deliver a 3000 word “Individual” piece of written work. MY INDIVIDUAL WORK BASED ON THE 1. MARKETING PLANNING,BUDGET AND OBJECTIVES.