Critically describe how an organisation in an industry of your choice might implement emerging trends in Digital Marketing to help them achieve their marketing objectives. 3000 word written assignment Value & Length 60% Rationale This assignment aims to help students reflect upon key theories/models/practice learned during the course and to further relate these theories in the context of digital marketing management practice. Task Critically describe how an organisation in an industry of your choice might implement emerging trends in Digital Marketing to help them achieve their marketing objectives. Learning outcomes assessed, module aims met and Transferable and Employability S******s This assignment allows students to cover key theoretical and practical concepts of digital marketing management. Students are required to understand theoretical assumptions made by seminal marketing management theorists and are encouraged to creatively apply such knowledge to their understanding of digital marketing management. Students further learn to critically reflect upon their role as consumers and how to utilise such knowledge in a subsequent career in Marketing.