Brief Description The aim of this module is to be a research, testing and development process for a finished project to be undertaken throughout the. With that in mind, students will be invited to pitch ideas for group projects or draw up a proposal for an individual project early in the module, and will spend the remainder of the module researching, planning, testing, developing and above all analysing their idea and approach to it. Students will also be introduced to research techniques and the planning and development of clear methodology to inform their ideas and approach to the Semester 2 work. General Information Working individually or in small groups, students will develop an idea for a project that includes one or more of the areas of study from the Media Production course so far. This module will take the form of the analysis, R&D and testing required to produce a high-quality and specialised piece of work. Students will develop thorough methodologies and work with new research and development techniques in order to test the validity of their ideas, and develop any ‘groundwork’ needed to produce their idea. MODULE AIMS The main aim of this module is to provide : Creative Media Project with an extended period of research and development, to enable a higher standard of production, and more opportunity for students to realise and implement their ideas and ambitions. The idea is that the time allocated to the project as a whole is doubled, by separating the research and development and the practice and analysis into two separate modules. LEARNING OUTCOMES A student passing this module should be able to: 1. Demonstrate a systematic understanding of at least one relevant research method 2. Produce a relevant and useable methodology, demonstrating abstraction, complex problem-solving & synthesis of research 3. Demonstrate a clear development of ideas through research and testing including assimilation of competing perspectives 4. Produce a clear and detailed portfolio of enquiry, research, testing, evaluation and synthesis and judging reliability of project 5. Seek and apply new techniques and processes to their work in unpredictable contexts, with minimal supervision 6. Critically analyse their own work and developments, judging success using evidence & able to make confident recommendations Assessment Brief Creative Media Project Research Assignment Brief Assignment One 001: 100% Coursework: Individual, portfolio: 8000 words or equivalent The Creative Media Project module is the summation of your practical studies in Media Production. The module gives you the opportunity to express yourself with a self-directed individual project of your choice. As the research and development part of that project, this module’s assessment takes the form of a portfolio of work which should constitute all of the pre-production work you have undertaken in order to facilitate the effective production of http://www.s1400547.co.uk/ in the Creative Media Project module. Depending on the project you are planning to produce (SOCIAL NETWORK Website similar to facebook. www.s1400547.co.uk) in the Creative Media Project module, the content of this portfolio may vary, and will therefore be negotiated with your tutor, but in principle the portfolio should contain all Primary and Secondary research, all development, testing, proof-of-concept work, pre-production, production schedule. The portfolio should be presented and organised in such a way as to present a clear and navigable development of your ideas, from the initial concept to the point where production can begin to take place. You are required to demonstrate a clear methodology for your work involving an approach to research and also the development of your skills. More information will be provided during the module, but in principle it is expected that you will be able to document developments in learning and practice, such as the research, implementation and practice of a particular filming technique or radio drama concept, or the further understanding of a particular political issue for example, that you wish to incorporate into your work. Assessment criteria. Students will be marked according to the following criteria: 1. Research & Development 2. Concept 3. Craft 4. Analysis & Evaluation 5. Organisation & Presentation Criteria A 70-100% B 60-69% C 50-59% D 40-49% R 30-39% F 0-29% 1 Excellent research, illustrating clear development of ideas, and very strong in Primary and Secondary research areas Very good research illustrating good development of ideas and strong Primary & Secondary research Acceptable research with some development of ideas present and good Primary and Secondary research Adequate research, some development of ideas and evidence of some Primary and Secondary research Below standard research, limited development of ideas and possibly missing one of Primary or Secondary research Significant problems; very limited ideas development and problems with both Primary & Secondary research 2 Excellent concept; clearly developed, very imaginative, strongly on-brief and very effective Very good concept; well developed, imaginative, on-brief and effective Acceptable concept; well developed, on-brief and with some imaginative elements although perhaps a little derivative in places Adequate concept; on-brief with some good elements although quite derivative in a number of ways Below standard concept; might be off-brief and not especially original with some clearly derivative elements Significant issues with concept; largely unrelated to the brief, very derivative, unimaginative, unoriginal 3 Excellent craft, very strong skills in evidence with a clear & confident implementation of craft-theory Very good craft, strong skills in evidence with craft-theory implemented with some good confidence Acceptable craft; developing skills in evidence with some clear implementation of theory and developing confidence Adequate craft; some development of skills and theory implementation in evidence but could be more challenging Below standard craft; limited implementation of theory and not really challenging enough to help build confidence Significant craft issues; work largely devoid of theory and limited skills with little evident attempt at improvement 4 Excellent analysis; clear appreciation of own work in-context with strong use of theory and not descriptive Very good analysis; thoughtful appreciation of own work in context, some good theory and not descriptive Acceptable analysis; some useful appreciation of own work with some use of theory and maybe descriptive in places Adequate analysis; some limited appreciation of own work, a bit ‘diary-esque’ and descriptive however Below standard; student not clear on distinction between objective and subjective Significant issues; little-or no analysis which mainly takes the form of a ‘what we did’ approach 5 Excellent organisation and presentation, clear development, detailed, easy to access and informative Very good organisation and presentation, generally clear and easy to navigate, some good detail Acceptable organisation, maybe a bit limited on some detail and perhaps could be easier to access/clearer Adequate organisation; relatively straightforward to access information but could be clearer and significantly more detailed Below standard; unclear presentation and layout, lack of detail, hard to see what is missing due to unintuitive presentation Significant issues; little or no real detail, hard to access, unintuitive Indicative Resources Bahga, A. (2014) Internet of Things: a hands-on approach. Georgia. Arsheep Bahga & Vijay Madisetti. Bernardo, N. (2014) Transmedia 2.0: how to create and entertainment brand using a transmedial approach to storytelling. Lisbon. BeActive Books. Bernardo, N. (2011) The Producer’s Guide to Transmedia: how to develop, fund, produce and distribute compelling stories across multiple platforms. Dublin. BeActive. Colfelt, A. (2010) Bringing User Centered Design to the Agile Environment. Boxes and Arrows. Accessible at http://boxesandarrows.com/bringing-user-centered-design-to-the-agile-environment/ Davies, R. and Gauti, S. (2013) Introducing the creative industries: from theory to practice. London. SAGE. Dowd, T. (2013) Storytelling across worlds: transmedia for creatives and producers. Oxford. Focal press. Fawcett, B. (2015) Turning ideas into research : theory, design and practice. London, SAGE Kelley, D. (2016) Design Kit. Available at www.ideo.org Knapp, J, Zeratsky, J. & Kowitz, B. (2016) Sprint: how to solve big problems and test new ideas in just five days. New York. Simon & Schuster. Krotoski, A. (2012) The Digital Human: parts 1-7 [DVD video] London. BBC. Landa, R. (2015) Nimble : thinking creatively in the digital age. Cincinnati, Ohio. HOW Books. Miller, C. (2008) Digital Storytelling: a creator’s guide to interactive entertainment. Amsterdam. Focal Press. Norris, D. (2015) The Internet of Things: do-it-yourself projects with Arduino, Raspberry Pi and BeagleBone Black. New York. McGraw-Hill Education. Parisi, T. (2015) Learning virtual reality : developing immersive experiences and applications for desktop, web, and mobile. Sebastopol, O’Reilly Media. Phillips, A. (2012) A creator’s guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms. New York. McGraw-Hill. Rowland, C. (2015) Designing connected products: UX for the consumer Internet of Things. Sebastopol, O’Reilly Media. Tyner, K. (2010) Media literacy : new agendas in communication / edited by Kathleen Tyner. New York, Routledge.