Multimedia communications for Health Promotion Part 2 Suggested Essay Outline for Part Two of Your Summative Assignment This part of your assignment will address learning outcomes (LO’s) 3 and 4. These are as follows: 3. Review the evidence supporting effective media efforts in raising public awareness. 4. Demonstrate the use of a variety of communication tools, used in disseminating health information. Core Additional content to enhance assignment Introduction What are you going to discuss in the essay and why • Define what is meant by mass media, and Identify how this will be demonstrated in applying to a specific campaign and be the focus of your essay • Outline what key issues you will be discussing in the essay e.g. for example-using media to a specific health campaign. The planning process of identifying the aims and what were the goals in the campaign. The key aspects of your media resource that have impacted on your decision to select a specific resource for your group/audience and their health Background reading to plan your assignment(sources and evidence must be cited) • Define what is meant by the terms mass media, social marketing. You need to define what is meant by health and wellbeing campaigns in relation to your media resource and strategy. This will address Learning Outcome 3 • You will need to discuss this with reference to the theories with regard to social marketing and communication to mass audiences. The importance of planning strategies to meet specific goals and apply these to your audience. This will address learning outcome 4. Body of Essay/Main Section (sources and evidence must be cited) In this section you need to do the following; • Identify the health communication need. who the target audiences will be • Identify your communication objectives • State how you will plan to evaluate your resource IMPORTANT: make sure the influences are appropriate to your audience (profile), whether an adult (i.e. woman or man), child, older person etc. • Identify and discuss related theories and concepts that inform your discussion. For instance, culture or diversity might impact on the health media resource. Also consider issues around health literacy. • Identify and discuss how you would plan to use the resource what evaluative methods would you employ to trial it for a specific health campaign. Identify clearly the focus of the resource and rationale for the media health promotion activity. Give a description of what is meant by multi media and the method you have chosen to use to plan your activity. Your objectives for the intervention (what you plan to achieve) and the planned activity to achieve your goals. You may want to consider why the chosen intervention/activity is appropriate for the individuals you are communicating to. Consideration as to how you may evaluate whether the activity is successful or not. Conclusion Wrap up your discussion with some thoughts about: • what you think are the key points you have discussed that the reader should take away from your essay References Ensure referencing and in-text citation follows Cite Them Right Online recommendations for Harvard-style referencing.