Assignment title: Information
Module: Sustainable Management Futures
Written Assignment – 3,000 words
Critically evaluate a particular case involving a corporation of your choosing from the perspective(s) of business ethics or corporate social responsibility using two contrasting conceptual or theoretical approaches from the ethical theories or Corporate Social Responsibility, listed below:
Ethical Theories:
• Utilitarianism
• Ethical Egoism
• Ethics of Duties
• Rights and Justice
• Virtue Ethics
• Whistle Blowing
Corporate Social Responsibility:
• Shareholder Theory
• Stakeholder Theory
• Carroll’s 4 Part Model of CSR (Crane/Matten Chapter 2 Carroll 1991).
• Carrol’s 4 Philosophies of Social Responsibility (Crane/Matten Chapter 2 Carroll 1979.)
• Creating Shared Value (Porter/Kramer 2011: Crane etal 2014).
• CSR / Environmental/ Sustainability Reporting (Crane/Matten Chapter 5 Boston Collage Report).
• UN Global Compact (Crane/Matten Chapter 11 Global Compact Nestle 09).
• Un millennium Development Goals (Crane/Matten Chapter 1 Business and MDG2008).
Write a 3,000-word report on your evaluation.
Corporations in the following industries / sectors should provide rich cases for your analysis:
• Tobacco industry;
• Oil industry;
• Car industry;
Your critical evaluation must be from the perspective(s) of business ethics or corporate social responsibility. For your analysis, select two contrasting conceptual or theoretical approaches.
The range of material you analyse could include information provided by the corporation (e.g. sustainability / social / CSR policies and reports) as well as information about the corporation e.g. stories in the media, including specific incidents (scenarios) the corporation has been involved in. However, you must conduct your own analysis of the material. You might choose to apply two alternative analytical approaches to the same material and discuss differences between the outcomes.
Please note that the following are excluded from the word count:
• title page
• contents page;
• abstracts;
• tables;
• figures;
• diagrams;
• list of references and/or bibliography;
• appendices
Title page (not part of the word count)
- The title of the report – give it a meaningful title that conveys to the reader what the report is about.
- The date
Contents page (not part of the word count)
- Full list of sections within the report with page numbers
Introduction. 600-words
- The aims or purpose of your report
- A very brief overview of your chosen corporation
- A final paragraph that outlines the next section of your report
Theoretical / Conceptual Approaches and Analysis
1800-words
Organise this section of your report into two sub-sections with appropriate headings, one for each of your approaches. Each sub-section may include further sub-sections with headings.
- For each sub-section you should:
• Clearly explain the theoretical or conceptual approach that you are going to apply and why it is relevant for your aims / purpose. Include any debates about, or criticisms and weaknesses of, the approach.
• Specify the material you are going to analyse, its source, and why it is relevant for this analysis.
• Systematically apply the analytical approach to your material and explain the findings.
Discussion and Conclusions
600-words
- Discuss and compare and contrast the findings from your two analyses, including contradictory findings and what could account for them
- Relate your findings and discussion to the aims and purpose of the report, and specify any conclusions you have reached
References (not part of the word count)
. A) This is the list of sources (including web sources of company information) referred to directly in your report. It must include academic sources such as academic books and articles.
. B) Use the Harvard referencing system.
. C) It is not part of the word count.
Appendices (not part of the word count)
This is where you can include relevant material about the company that you refer to in the main body of your report. Material in the appendices is not included in the word count.
Mark Learning Outcome
1. Introduction 600-words
- The aims or purpose of your report
- Very brief overview of your chosen corporation
- Final paragraph that outlines the next section of your report 10
#1
2. Theoretical / conceptual approaches 900-words
- Clearly explain both of the theoretical or conceptual approaches that you are going to use, including debates, criticisms, weaknesses
- Say why they are relevant for your aims / purpose. 20
#1 & #3
3.
Analysis 900-words
- For each analysis, specify the material you are going to analyse, its source, and why it is relevant for this particular analytical approach.
- For each analysis, systematically apply the approach and explain your findings 40
#1, #2 & #4
4.
Discussion and Conclusions 600-words
- Discuss and compare and contrast the findings from your two analyses, including contradictory findings and what could account for them
- Relate your findings and discussion to the aims / purpose of the report and specify any conclusions you have reached 20
#1, #2, #3 & #4
5.
Presentation, structure and referencing
- Meaningful title
- Use the Harvard referencing system for citing sources
- Followed guidance on report structure
- Appearance and written expression 10
#1
TOTAL MARKS: 100%
Learning Outcomes
This module, like all modules, is taught on the basis of achieving intended learning outcomes. On successful completion of the module, the student will be expected to be able to demonstrate the following:
Knowledge and understanding
Learning Outcome #1.
Develop an understanding of the complexity of the dynamics concerning sustainable management in its three dimensions: planet, people and profit
Learning Outcome #2.
Critically evaluate individual and organisational actions and behaviour against a framework of sustainable management practices
Learning Outcome #3.
Examine various types of corporate ‘failures’ and evaluate the policy responses available together with the case for sustainable management
Intellectual, practical, affective and transferable skills
Learning Outcome #4.
Apply sustainability theories and principles to case study examples of business behaviour reflecting on our role as citizens, social actors, managers, leaders and human beings responding to the challenges of sustainability.