ASSESSMENT BRIEF COURSE: Bachelor of Business Unit: Advertising Management Type of Assessment: Oral Presentation 7 slides – 500 words summary Unit Learning Outcomes addressed: 1)Explain the objectives of advertising management and its use of the elements of the promotional mix 2)Analyse the advertising management processes 3)Evaluate the advertising management processes 4)Assess the media channels used in integrated marketing communications Weighting: 20% ASSESSMENT DESCRIPTION: The exercise will enable the students to develop oral presentation skills and also write a summary highlighting the presentation. 1) Sex and advertising Special Instruction : I need this assignment in parts. I need 3 introductory slide within 5 days including 150 words summary. Part 1. Introductory slides should be include about what will be discussed in part 2. And what are the reasons. Also around 150 to 200 words of summary. Part 2. This part should include the details about part 1 and 300 words of summary. This should be based on research. I need this part by the 8th of May. MARKING GUIDE (RUBRIC): The written submission submit by each individual student will be assessed on the basis of the following marking guideline. Oral presentation Criteria Detail Score Comments Professionalism On time for presentation, formal attire 10 Structure Clear introduction, body and conclusion. Each part included necessary parts. 20 Synthesis Use of theoretical frameworks available in class lecturers, prescribed text and other relevant materials 40 Communication Skills Displayed engagement and interaction with audience 15 Vocal qualities Clarity, pace, fluency, pronunciation, vocabulary, sentence structure, grammar 5 Use of visual aids Carefully prepared and utilised well. Minimal errors, well-designed. 10 Total score 100 Written Summary Categories Detail Score Comments Self-disclosure Seeks to understand concepts by examining openly your own experiences of the market profile 30 Connection to outside experience Makes clear connections between what is learned from outside experiences and the market profile 30 Connection to class discussions & learning outcomes Synthesize, analyse and evaluate thoughtfully selected aspects of ideas or issues from the class discussion as they relate to this market profile 30 Writing Skills Cohesiveness, articulation of thoughts, evidences of work, presentation, spelling or grammar errors. 10 Total Score 100