ASSESSMENT BRIEF COURSE: Bachelor of Business Unit: Business Strategy Type of Assessment: Presentation and Report Length/Duration: around 8 lecture slides, 12 minutes to present. Unit Learning Outcomes addressed: 1. Explain and critically think the basic concepts, principles and theories of strategy; 2. Construct written works and communicate ideas in light of theoretical understanding of strategy principles; 3. Work collaboratively to develop appropriate strategic plans; 4. Apply tools, techniques and frameworks of strategy to evaluate and critically analyse real life management problems and make decisions under various environmental impacts. Assessment Task: Analyse the nominated Case Study through the Business Strategy Lens and complete the questions listed below. Total Mark: 1500 words Assessment Description: Read the Case Study: The Ikea Approach in the text book, Exploring Corporate Strategy, pp 220 – 223. Complete the questions, below. 1. Explain how Ikea has achieved cost leadership, as outlined in the case. 2. How has Ikea achieved differentiation from its competitors? 3. Explain Ikea’s approach to global expansion. How did it vary in China? Make sure you support your conclusions with evidence from the case and additional external research. It is essential to avoid general, unsupported statements. Reference all material used – both in-text and at the end of the report. References must follow the Harvard referencing style. Refer to the Academic Learning Skills handout on Report writing. Please see Academic Learning Skills staff for assistance with this, or any assessment. Use PowerPoint to create the presentation. Business Strategy: Marking Rubric Thorough research is indicated. Professional use of sources to support ideas, well integrated, sources are credible. Very minor, if any, weaknesses with paraphrasing or integration/application. Professional work. Argument is very coherent and flows well; topic is addressed thoroughly; analyses in great depth. Very minor, if any, inconsistencies and weaknesses with flow. Arguments and supporting evidence and research is of an outstanding quality. Professional standard of writing; no errors in punctuation, grammar and spelling. Professional level of referencing and acknowledgment; no errors of style evident.Thorough and consistent reference list and all references listed. Total /100