Assignment title: Information
1
Sustainable Practice & Operations Management
Business Level 6
Term 1, 2017
Assessment No.2
Individual Assignment
Student name
Student Edenz ID
Date and Time Due Friday, 7th April 2017 at 11:55 pm
Assessment Structure:
Learning Outcome Number Question Number Total Marks Available Total Marks ACHIEVED
2 1, 2 60
3 3 20
Final Mark /80
Final Weighting /40%
Prepared by:
Varun Bhardwaj DATE: 8 Feb 2017
Moderated by DATE:2
INSTRUCTIONS
This is an individual assignment
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in the same order as given below:
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2016BusL6A_POTTER_Harri_701998__Assign2_SPOM_2017_T1
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Assignments submitted without correct in-text APA referencing will NOT be accepted.3
LEARNING OUTCOMES TESTED IN THIS ASSESSMENT
LEARNING OUTCOME TWO: SUSTAINABLE OPERATIONS
Discuss the meanings and methods of optimizing operational processes for achieving the sustainability
goals of a business entity.
LEARNING OUTCOME THREE: BI-CULTURAL PARTNERSHIPS
Critique the stance of a business entity involved in a bi-cultural partnership with indigenous people.4
TASK ONE: DISCUSSING HOW OPERATIONS ACHIEVE SUSTAINABILITY GOALS LO 2.
Report Study: Mind Maps
Mind maps
A mind map is a diagram used to visually outline information. A mind map is often created around a
single word or text, placed in the center, to which associated ideas, words and concepts are added.
Major categories radiate from a central node, and lesser categories are sub-branches of larger branches.
Categories can represent words, ideas, tasks, or other items related to a central key word or Idea.
Guidelines for creating mind maps:
1. Start in the center with an image of the topic, using at least 3 colours.
2. Use images, symbols, codes, and dimensions throughout your mind map.
3. Select key words and print using upper or lower case letters.
4. Each word/image is best alone and sitting on its own line.
5. The lines should be connected, starting from the central image. The central lines are thicker,
organic and thinner as they radiate out from the center.
6. Make the lines the same length as the word/image they support.
7. Use multiple colours throughout the mind map, for visual stimulation and also to encode or
group.
8. Develop your own personal style of mind mapping.
9. Use emphasis and show associations in your mind map.
10. Keep the mind map clear by using radial hierarchy, numerical order or outlines to embrace
your branches.
Source: Cosima, (2010). Process Optimization Methods. Retrieved from:
http://web.spi.pt/cosima/sites/all/downloads/R2_EN_COSIMA_Process_Optimization_methods.pdf5
Article Study: Design, Ethics and Sustainability
The following are examples or world-class organizations where a radical change from a functionally
driven to a process-based approach took place.
Elida Fabergé Ltd
Elida Fabergé is a leader in personal products, part of Unilever plc, with famous brands such as Sure,
Lynx, Brut, Impulse, Organics, Timotei, Ponds, Vaseline, Mentadent, Signal. Elida Fabergé Ltd relies very
much on TQM principles in the running of its operations. Numerous benefits were achieved from the
use of TQM, such as:
• Reduction in changeover time
• Improved teamwork
• Reduction in NPD cycle time
The driving themes of Total Quality are:
• Continuous improvement
• The importance of the customer
• Empowerment of employees
• Business activities as processes
Elida Fabergé decided to undergo a radical change for the creation of a business process
management culture, driven by the following factors:
• A number of key challenges which started to face company A, during the 1990s, such as the
need to improve its service to retain customers;
• The need to move to a European manufacturing centre;
• The need to move to a European then global innovation centre for deodorant/fragrance
products;
• The need to “right size” the company, to improve productivity and competitiveness.
Three cross-functional teams were created, each led by a director, and facilitation was provided
by a consultant. The results led to the creation of:
• New organization based on five core processes, including business planning/strategy as one of
core processes (Figure 1)6
Source: Zairi, M. (1997). Business process management: a boundaryless approach to modern
competitiveness. Business Process Management Journal, 3(1), 64-80. Retrieved from:
http://www.drmanage.com/images/1202965572/Business%20Process%20Management.pdf
TASK ONE: DISCUSS USING A MIND MAP HOW AN ORGANISATION CAN ACHIEVE ITS GOAL
Following on from the SMART objective you developed for ONE of these organisations in assessment
one of this course, analyse how your chosen organisation can meet its sustainability objective by
optimizing its operational processes. Illustrate your analysis with a mind map.
(750 words, 20 Marks)7
TASK TWO: OPTIMIZING OPERATIONS FOR THE PRIMARY INDUSTRY IN NZ LO 2.
Report Study: Meanings and Methods for optimizing operations
BPR- Business process reengineering
“Fundamental and radical approach to reengineer the processes with a 'top down' approach"
Business process re-engineering is a business management strategy, focusing on the analysis and design
of workflows and business processes within an organization. BPR aimed to help organizations
fundamentally rethink how they do their work in order to dramatically improve customer service, cut
operational costs, and become world-class competitors.
Lean Management
"Remove all forms of waste”
Lean manufacturing, lean enterprise, or lean production, often simply, "lean", Is a production practice
that considers the expenditure of resources for any goal other than the creation of value for the end
customer to be wasteful, and thus a target for elimination. Working from the perspective of the
customer who consumes a product or service, "value" is defined as any action or process that a
customer would be willing to pay for. With the approach to ideally design the processes and to
harmonize them in a way that they perfectly fit together. To do so, all unnecessary items are identified
and the process is designed as lean as possible. The targets: maximum efficiency, clearly defined
responsibilities, exactly described processes and processes, traceable ways of communication.
Kaizen (CIP)
“When things are constantly improved through many small modifications"
For process optimization, kaizen or coined in Japanese is a management concept, which focuses on the
gradual improvement of processes and on the development of people so that they are able to solve the
problems and the desired results can be achieved. It's not a project, it is a comprehensive tool and mindset to develop the business. It is used to remove problems and capitalize opportunities for
Improvement. This work is driven by employees with management support. The industry was the first to
use that tool by Toyota and Sony. But it is now also used in the service sector as medical, health and
dental care, municipalities, schools, banks and others.
Six Sigma
"Quality Improvement strategy focused on removing variability from a process"
Is a methodology for improvement, the goal is to achieve savings by reducing the causes of defects and
variability in manufacturing and business processes. The method is used primarily by large
manufacturing companies for example in manufacturing or automotive industry in order to become
even more cost effective. Six Sigma is a statistical method within the area of quality management with8
the approach- define - measure - analyse - improve- monitor. It is frequently used in manufacturing
processes to increase the quality level. The 'Six Sigma' methodology requires a special training for the
company staff, it means talking about the different roles that staff can fill depending on their level of
education.
TQM -total quality management
"Awareness of quality throughout the organizational process”
For corporate management, TQM is a comprehensive and structured approach to organizational
management that seeks to improve the quality of products and services through ongoing refinements in
response to continuous feedback. TQM requirements may be defined separately for a particular
organization or may be in adherence to established standards, such as the International organization for
standardization ISO 9000 series. TQM can be applied to any type of organization; it originated in the
manufacturing sector and has since been adapted for TQM is based on quality management from the
customer's point of view.
Source: Cosima, (2010). Process Optimization Methods. Retrieved from:
http://web.spi.pt/cosima/sites/all/downloads/R2_EN_COSIMA_Process_Optimization_methods.pdf
TASK TWO: OPTIMIZE OPERATIONS FOR A PRIMARY INDUSTRY FIRM IN NZ
(A) Work with the same primary industry firm you chose in assessment one. Using insights derived from
studying the above article, discuss how the firm can optimize its operational processes in order to
achieve the sustainability objective you developed in assessment one of this course.
(750 Words, 20 Marks)
(B) Based on your study of sustainable operations theory, discuss the potential barriers you can foresee
that the firm must overcome in order to successfully implement the changes you have suggested above.
(750 Words, 20 Marks)9
TASK THREE: MAORI ENTERPRISE AND MANAGEMENT LO 3.
MĀORI MANAGEMENT: A HOME-GROWN APPROACH TO MANAGING
SUSTAINABLY IN AOTEAROA NEW ZEALAND
November 24, 2014
Te Urewera, mai i Rūātoki
Management is such a fundamental activity that getting it right matters greatly, and getting it wrong
hurts more than just the managers; eventually, we are all deprived of the value organisations create. To
get a sense of the scale of management in New Zealand consider these facts. On Census night back in
March 2013, 356,076 of us (or 18 percent of all those employed) classed themselves as managers
(Statistics New Zealand, 2013). In February 2013, there were 472,600 enterprises in New Zealand—
presumably all (at least those actively in business) had managers at the helm (MacPherson, 2013). And
bolstering the management occupational class were some 19,830 students working toward
management and commerce degrees in 2013, not to mention those studying management at
polytechnics, wānanga and other institutions (Ministry of Education, 2014).
The point is simply this: upon whom do we model our style management, and to whom do we turn to
understand what management is, how we do management, and how we might manage better? The
answer is invariably the United States and to a lesser degree, the United Kingdom (O’Sullivan & Mika,
2012). Yet Aotearoa New Zealand is a long way from either. Moreover, given our history and location,
we tend to identify these days more strongly with our Pacific and Australasian neighbours. Now there is
nothing intrinsically wrong with US and UK-style management; they have arguably been the foundation
of the industrial revolution, garnering the world unprecedented wealth. Scratch a little below the
surface mind, and one easily uncovers signs of decay; the global financial crisis and its ongoing aches,10
the ’87 stock market crash, and the depletion of natural resources. The global search is most definitely
on for alternative ways of managing that deliver the modern-day nirvana of economics, business and
environmental concerns—sustainability.
Together with a colleague from Christchurch, we conducted research that lays out a ‘home-grown’
approach to managing, that is, Māori management (Mika & O’Sullivan, in press). We define Māori
management, Māori organisations, and Māori approaches to planning, leading, organising and
controlling—the basic functions of management. We propose a theory of Māori management that offers
managers an alternative set of management principles and practices that complement current methods.
Now before describing what we mean by Māori management, there are two preliminary issues to
address: where did the idea of researching Māori management come from, and why Māori management
matters?
In 1993 the late Arapeta Tahana, then CEO at Waiāriki Polytechnic in Rotorua gave me a job as his
research assistant. Arapeta said: Jason I want you to study Māori management in forestry, on the marae,
and in sport teams and help me to apply that learning to the bicultural management framework of the
polytechnic. Can you do that? Of course I boldly agreed! As a matter of fact however I had no clue about
research, what research is, or how to do research, but I did research. I believe I possess the only
surviving copy of that research.
Fast forward to March 2012 as new PhD student, Dr Robyn Walker in the School of Management asked
me if I would like to deliver a lecture for her first year business students on Māori management. Well, I
was beside myself at the prospect of addressing 300 first year students. But I discovered two things from
that experience: one, there is very little research on Māori management; and two, there is a thirst for
knowledge among students of all ethnicities, Pākehā, Māori, Chinese, ngā iwi katoa (all people) about
Māori management. A few months later, I met John O’Sullivan of Christchurch Polytechnic Institute of
Technology, a researcher with similar interests to mine. By December 2012, we were presenting our
paper on Māori management at the annual conference of the Australian and New Zealand Academy of
Management in Perth. We have since thrown everything we know about Māori management into the
paper, yet it is still only a modest beginning.
Now to the question of what can we learn from Māori about managing and how can Pākehā (New
Zealanders of European descent) managers and others learn these methods? This is a good question
that has an equally good answer.11
In 1981, American professor William Ouchi wrote a book called “Theory Z: How American business can
meet the Japanese challenge.” Ouchi’s (1981) book provides a compelling account of his research into
Japanese companies and how differently they seem to manage compared to their American
counterparts. Ouchi describes the Japanese way of managing as a clan-based approach, what in New
Zealand we might term a ‘tribal’ method. Features of Japanese organisations include: lifetime
employment; non-specialised (generalist) careers; implicit control; collective decision making; collective
responsibility; and holistic concern. The typical American firm of the time was cast in completely
opposite terms. Professor Ouchi’s point is not to say that one way is better than the other, but simply
that there is something worth learning about managing from another culture, and that there is a
systematic way of doing so. Incidentally, it turns out that the Japanese way has much in common with a
Māori way of managing. Apart from vast differences in economic scale and language, one of the other
differences is that the body of research on Māori management is comparatively tiny; more is needed.
Māori management we suggest is a mix of traditional Māori values and methods integrated with
modern management theory and practice. To us, Māori management is:
the systematic action-oriented deployment of resources by Māori and potentially non-Māori managers
within a Māori world view (āronga Māori), to achieve purposes which are meaningful and of benefit to
whānau (family), hapū (sub-tribe), iwi (tribe), Māori communities and others, in terms of both the means
and ends, and which may be conducted within both Māori and non-Māori organisational contexts.
(Mika & O’Sullivan, in press, p. 14)
Breaking down our rather extravagant definition, Māori management is about getting things done using
a variety of resources—very much the orthodox view of management. From there however, Māori
management differentiates itself by reference to a Māori world view. A Māori world view brings into
play aspects of Māori culture. These include: a commitment to intergenerational wealth and wellbeing;
long-range planning horizons (25-100 years being common); the practice of Māori values such
as rangatiratanga (self-determination), whānaungatanga (relationships), kaitiakitanga (stewardship),
manaakitanga (generosity) and wairuatanga (spirituality); and the pursuit of multiple objectives—social,
cultural, economic and environmental—as indicators of progress and outcomes.
Māori management also sets out to benefit one’s tribe and others, meaning the general community,
society, and economy. Māori management is not only concerned about what gets done (the ends) but12
how (the means). This is because of wider responsibilities to family, one’s tribe and the environment.
Finally, Māori management can be practised within Māori and non-Māori organisations as a subset of
what the organisation does or as an integral part of its operations. Many exemplars of Māori
management exist that incorporate all the elements of our definition. Two stand out: Tūaropaki Trust
and Wakatū Incorporation. These organisations demonstrate that it is possible to make money, operate
sustainably and to do this in a Māori way. Let me briefly touch on each.
Tūaropaki is a whānau (family) trust comprising around 2,000 owners just north of Taupō with its base
of operations the settlement of Mokai. There you will find an enterprise that is about as close to being
totally sustainable as one can imagine. Moreover, it is one which is highly profitable, with growth
prospects and dividends that astound. Yet, as their astute chairman Tūmanako Wereta explains in his
laconic way, their success is due in equal part to aspiration, luck and divine intervention (Mika, 2009).
Tūaropaki’s assets include dairy farms, a geothermal power plant, an expansive green house, a
communications satellite, and a stake in Miraka, a Māori owned dairy factory powered by Tūaropaki’s
energy well. Food, energy and communications are their strategic priorities because these are things
they know the world will always need. Waste from the milk factory and green house is fed into a worm
farm, which produces fertilizer for the farms. All of this was achieved by the trustees and their advisors
with the support of their owners. Only recently has the trust appointed a management team.
Wakatū Incorporation is another Māori land-based enterprise based in Nelson comprising over 3,000
owners. Wakatū started with an $11 million asset in 1977, and now has assets valued over $250 million
(Kono NZ, 2014). The majority of the incorporation’s wealth is tied up in property (70 percent), with the
rest invested in Kono. Kono is a vertically integrated food and beverage business employing over 300
people, farming over 530 hectares of land and sea (Kono NZ, 2012). Kono products include indigenous
branded wine, seafood and fruit exported to more than 25 countries. What sets Wakatū apart however
is its focus on its people and its land and the values that underpin its approach to management. Wakatū
views itself as a kaitiaki (guardian) of the natural resources over which it has mana (authority). This
fundamentally alters the way in which management define their role, from entrepreneurs to custodians,
and how assets are defined, from capital to legacies.
To conclude, our research we suggest that Māori approaches to planning, organising, leading and
controlling—the basic functions of management—offer managers in New Zealand a ‘home-grown’
alternative to managing their enteprises. Māori managers integrate Māori and Pākehā (Western) values
and methods to produce results that matter to them. As Ouchi points out, adopting different13
management methods requires an acceptance that there is something to learn from other cultures,
followed by a commitment to understanding the philosophy before the pracitce.
Finally a question and a proposition. What distinguishes an MBA from any New Zealand university with
an MBA from anywhere else in the world? If we stay true to the international accreditation bodies of
which Massey Business School are a part, you might say not much. Imagine if we were able to offer the
MBA and BBS with Māori management theory and practice built into lessons on accounting, finance,
economics, leadership, innovation and entrepreneurship, the kind that you might see in Tūaropaki and
Wakatū? Right now that is simply not possible. This is because the volume and quality of research upon
which such content depends does not exist. Few are doing it. Without such research we will never know
the full extent of Māori management and its contribution to management theory and practice. This is
not a solitary endeavour, instead ‘many hands make light work.’
References
Kono NZ. (2012, 12 February). New Maori brand seeks to boost exports. Pitopito Kōrero. Retrieved
from http://www.wakatu.org/home/wakatu-incorporation/about/media/news/new-maori-brand-seeksto-boost-exports/
Kono NZ. (2014). Kono: Pure taste of New Zealand: Overview. Nelson, New Zealand: Kono NZ Limited
Partnership and Wakatū Incorporation.
MacPherson, L. (2013). New Zealand business demography statistics: At February 2013. Wellington, New
Zealand: Statistics New Zealand.
Mika, J. P. (2009). Report on the outcomes of the Tūhoe Economic Summit, Ohope, 17 – 18 July 2009.
Tāneatua, New Zealand: Tuhoe Fisheries Charitable Trust.
Mika, J. P., & O’Sullivan, J. G. (in press). A Māori approach to management: Contrasting traditional and
modern Māori management practices in Aotearoa New Zealand. Journal of Management &
Organization.
Ministry of Education. (2014). Provider-based enrolments: Field of study and type of qualification, 17
June 2014. Wellington, New Zealand: Author. Retrieved
from http://www.educationcounts.govt.nz/statistics/tertiary_education/participation14
O’Sullivan, J. G., & Mika, J. P. (2012). Encouraging Māori participation in management education in
Aotearoa New Zealand: Why it matters and how it can be achieved? New Zealand Applied Business
Education Conference: Conference proceedings, 1-3 October 2012. Hamilton, New Zealand: Waikato
Institute of Technology.
Ouchi, W. G. (1981). Theory Z: How American business can meet the Japanese challenge. New York, NY:
Avon Books.
Statistics New Zealand. (2013). 2013 QuickStats: About national highlights. Wellington, New Zealand:
Author.
Retrieved on 26 March 2017 from: http://masseyblogs.ac.nz/jpmika/2014/11/24/maori-management-a-home-grownapproach-to-managing-sustainably-in-aotearoa-new-zealand/
TASK THREE: CRITIQUE THE STANCE OF A BUSINESS ENTITY INVOLVED IN A BI-CULTURAL
PARTNERSHIP WITH INDIGENOUS PEOPLE
Using the reading above and further research, please answer the following questions:
(a) Analyse the 50% owned Māori business Sealord. Explain whether you consider this a successful
company in multiple bottom line terms and identify any two problems you believe the company
faces.
(10 marks)
(b) Having identified two problems above suggest how Sealord could incorporate alternative
Māori approaches to planning, organising, leading and controlling which may diminish the
effects of these problems.
(10 marks)
(750 Words, 20 marks)15
ASSESSMENT RESUBMISSION AND REMEDIAL GUIDELINES
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