ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 4 Subject Title Global Wine Tourism Subject Code HOS330 Lecturer / Tutor Nassima Kennedy, Martin Long Trimester Feb 2017 Assessment Title Wine Tourism Development Report Learning Outcome/s 1, 2, 3, 4 and 6 Assessment type Individual Weighting 20% Word count 2500 Due date Week 10 Group C3: 26 April at 23.59 Group C1 and C2: 27 April at 23.59 *Please ensure you submit on the correct Turnitin icon Class submission Report Via Turnitin 2359hrs Hard copy in class the next day Submission type Turnitin √ Hard Copy √ Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Synopsis / Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices √√√√√√√√ Optional Assessment instructions Students are to prepare a Wine Tourism Development Report for a global wine region of their choice. This report will assess the effectiveness of the wine regions current operations and propose how to diversify their wine tourism product base. Students will also provide recommendations for the future sustainability of the region. As a minimum the following topics will need to be covered; • A summary of the current state of the wine tourism industry in your region – for example the size and development level of the tourism industry there, number of wineries etc. • A SWOT analysis for wine tourism in your region • The incentives/ attraction factors for tourism e.g. any special events or festivals, unique attractions? • Who are the main stakeholders in your region? What part do they play in wine tourism there? • Do they currently have aASSESSMENT TEMPLATE___________________________________________________ Page 2 of 4 clustering/collaborative arrangement in place with other wineries and/or the tourism industry? If yes, please explain the workings of this arrangement, if there is no arrangement, propose how this could work in your region • Addressing what you have identified in the SWOT – please detail what the region could do to ensure competitiveness and aim for sustainability • Your recommendations (4) to boost/retain wine tourism in the area Please note you will need to use references to class lecture notes/ readings, tourism and wine region websites or additional secondary sources to substantiate your summary. Please follow the ICMS Style Guide for referencing and formatting. Readings for the assessment Available on Moodle; Optional sources are: Getz & Brown (2006), McRae-Williams (2004), Sparks & Malady (2006), Fraser & Alonso (2006), Poitras & Getz (2006) plus additional secondary research is required.ASSESSMENT TEMPLATE___________________________________________________ Page 3 of 4 HOS330 Wine Development Report Rubric Grade Descriptions High Distinction • Demonstrates a thorough understanding of the concepts and/or facts specific to the project • Covered material thoroughly, evidence of additional research • Information is presented in a clear and logical sequence • Rigorous research and reviewing of information is evident • Articulate submission, no grammatical or spelling errors, this development plan would be suitable to submit immediately in a business environment Distinction • Detailed and thorough understanding of the topic • Exceptional standard of research, evidence of credible and appropriate sources used • Information is presented in a logical manner; insightful thought has been demonstrated • Insightful and well informed writing, demonstrates a solid understanding of the wine region and application of course theory • High standard of academic writing, including spelling and grammar Credit • Report is written to a high standard, yet could have been further developed/explored • Meets word count, suitable length and detail shown • Writing is coherent, connection to theory applied logically • Report demonstrates acceptable insight from author, your ideas and recommendations are relevant and appropriate • Well chosen inclusion of examples & theory, suited to the topic • Very good standard of academic writing, only some minor errors Pass • Good use of class material, basics included • May have some issues with word count or lack of detail in sections • Development report is paraphrasing the research, mostly arguments already discussed, would like more of your own thought • Report shows understanding of course theory, but need more insight and/or logic in some cases • Examples and references were good, could have used more suitable or relevant sources however • Acceptable standard of academic writing, some errors Fail • Very limited use of class material, several key ideas have not been explored. Issues with meeting word count, recapping only. • Development report is vague and lacks cohesion • Thoughts expressed about region are inadequate and unsubstantiated • Conclusions are insufficient and incomplete • Inadequate standard of academic writingASSESSMENT TEMPLATE___________________________________________________ Page 4 of 4 Marking Guide: Wine Tourism Development Report Student Name: Student ID: Key: E = Excellent, V = Very Good, G = Good, S = Satisfactory, U = Unsatisfactory E V G S U Background of wine region: 1. Current state of the wine tourism industry: size, level of development, number of wineries and tourism statistics – amount of visitors, revenue etc. 2. SWOT analysis 3. Incentives/ Attractions for tourism (special events, etc.) 4. Stakeholders and their role in the region 5. Clustering and collaborative arrangements Development and Sustainability of the region: 1. Addressing SWOT – how can this region remain competitive? 2. Sustainability – what can the region do to have a sustainable future? 3. Recommendations (4) to boost/retain wine tourists in the area? Report Presentation: 1. Length, legibility & layout 2. Spelling, punctuation & grammar 3. Referencing as per ICMS Style Guide Overall Comments: Overall Grade: HD D C P F