Jan 2, 2017 [ EXECUTIVE MASTER] 1 EXECUTIVE MASTER IN BUSINESS MANAGEMENT Awarded by the Asia e University Assignment [BUSINESS STRATEGY] Submission due date : 9th FEB 2017 by or before 5.30pmJan 2, 2017 [ EXECUTIVE MASTER] 2 Assignment Question Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of accompany, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans. Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into apposition to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole. Source: http://www.academia.edu/6328453/Honda_Strategic_Management_Essay 1. Discuss the opportunities and threats China presents to an international firm interested in doing business with China. (30 marks) 2. There are three major approaches for minimizing and resolving conflict in an organization. Define these three approaches and give an example of each. (30 marks) 3.As an international manager of a United Kingdom business that has just invented a revolutionary new personal computer that can perform the same functions as PCs, but costs only half as much to manufacture. Your CEO has asked you to decide how to expand into the United States market. Your options are (i) to export from the United Kingdom (ii) to license a European firm to manufacture and market the computer in Europe (iii) to set up a wholly owned subsidiary in Europe Evaluate the pros and cons of each alternative and suggest a course of action to your CEO. (40 marks)Jan 2, 2017 [ EXECUTIVE MASTER] 3 Assignment Guidelines 1. Answers are written one-sided, using Times New Roman fonts, size 12, double spaced. The assignment should be done 8-10 pages (excluding appendices). 2. References must be included and taken from reliable sources such as books and journals using the Harvard referencing system. 3. Plagiarism, copying and cheating will not be tolerated, where no marks will be awarded. 4. Comb bind the assignment well. 5. The cover of the assignment should include the following: • Name of university, faculty and course • Name of student, metric number, programme • Name of instructor • Address, e-mail and telephone number End of Coursework • 3500 word count