Coursework: NBS-5020Y - Marketing Communications – Individual Report 1. Summary Assignment title Individual Project Report Module number NBS-5020Y Assignment issued Week 8 Semester 1 (w/c Mon 14 Nov 2016) Assignment hand-in Mon 24 April 2017 at 2:00 pm Marked Assignment returned Tues 23 May 2017 Credit value 30% Word limit Max 4 sides A4, Times New Roman, 12 pt 2. Background The Assignment takes the form of a Project to prepare an Emotional Selling Proposition - ESP, a Print or TV Advert for a given brand together with a short team Presentation and individual Report. This project runs parallel to the module lectures and seminars until the submission deadline. 3. Your Individual Task This is the individual report element of your coursework where you will be required to write a short project report – a write-up of your team project experience. You will be reflecting back on your role in the team and your part in - • researching your given brand • creating an Emotional Selling Proposition - ESP for your given brand • designing a suitable print or TV advertisement for your given brand • communicating the ESP in your group Presentation The individual Project Report element of your coursework is awarded 30% of module marks. Deliverables are - A Project Report in a recognised report format - maximum of 4 sides A4 plus references – to the UG-Hub as an electronic file Marks will be awarded to students demonstrating - • a clear role within their team effort and output • their understanding of the process of creating their Emotional Selling Proposition • their part in the process of creating their Print or TV Advert for their given brand • an understanding of the academic theory underpinning their ESP and Advert as part of an Integrated Marketing Communications - IMC campaign 4. Presentation This is an academic assignment and your work should be presented in a recognised format with references to the academic literature using the Harvard Referencing Style. 5. General Guidance 1. This is an individual piece of and you must work alone in your research and report writing 2. The word count – Maximum of 4 sides A4 in Times New Roman 12 pt. – this does not include your Reference List 3. Reassessment will be by examination 4. Further marking guidance will be given – marks will be based on the senate scales 5. Please also refer to the Course Handbook and associated information for more general guidance and information about: a. Plagiarism and collusion, and b. The framework used for marking U/G coursework c. Writing references using the Harvard Referencing Style 6. Useful information Please refer to the recommended study material: 1. Lecture slides and your own notes 2. The recommended textbook