.Cengagebrain .com Id- [email protected] OR it will ask for returning student then use –carvalho Pw-Kyan#1973 -the K is caps 1. After logging in you will see MBA MKT Spring B-17-----Click the open sign by it 2. On the far top right, click list view and then scroll down and click chapter 12,which will show you the notes . ASSIGNMENT Case # 5, Chpater 12 AXE Submit in Word format. Case Summary In a narrative format, discuss the key facts and critical issues presented in the case and update the case to current time. Conduct a comprehensive SWOT analysis for Axe Case Analysis 1. How has AXE managed its product mix? 2. How has AXE used line extensions to increase its reach among consumers? Executive Decisions 3. Why are younger generations attracted to AXE products? TEXT BOOK---Marketing 2016,1st Edition By William M.Pride, O.C.Ferrell