Assignment title: Information
.1
Assessment Item 2 BFA534 2017
Case Study
With rising obesity levels around the world and a greater focus on health, there has been
increased participation in the fitness industry. In Australia the fitness industry produced
revenue of around a billion Australian dollars annually, with close to 3 000 fitness centres
(McMalcolm 2013). In Japan the health club industry accounted for revenue of 6.8 billion
Australian dollars in 2015 (Statista Inc.). Australia and Japan led the Asian-Pacific region for
revenue in this area in 2015 (Statista Inc.). However at the beginning of the second decade of
the 21st Century, growth in revenue in the industry in Australia slowed because of market
saturation (McMalcolm 2013).
Joe Brooks is a veteran of the health industry, having managed, and then owned gyms and
fitness centres in the Melbourne area since 1991. In 2005 he teamed up with a partner,
Takashi Sato, to increase access to capital and help expand his successful business. Sato is
originally from Yokohama in Japan, and as a wealthy businessman has many investments in
Australia, Japan and some South East Asian nations. Sato met Brooks at one of the two
Brooks Fitness centres in Melbourne’s east in 2002, where he went to work out. Sato was
impressed by Brooks’ drive, charisma and confidence, along with his knowledge of the
fitness industry. Although Sato was reserved and cautious by nature, the two first became
trusted friends, and then business partners. They co-owned a chain of eleven fitness centres
around Melbourne, which Brooks oversaw with a manager at each location. Sato was largely
a silent partner.
While on a trip to the US in 2016 to select new exercise machines for the fitness chain,
Brooks became aware of the potential of the ClassPass business arrangement that operates in
20 US cities. ClassPass offers unlimited lessons for a relatively modest monthly fee to allow
clients to choose from a diverse range of fitness studios that included yoga, dance, martial
arts, Pilates, strength training and other choices. Clients were limited to choosing no more
than three classes from the same studio in a month. However they could take an unlimited
number of classes from other studios while conforming to this requirement. The arrangement
benefited clients by enabling them to trial exercise options and increase their awareness of
what was available in an affordable way. Small fitness studios benefited too by having more
clients aware of their offerings, and encouraging clients to trial classes, utilising slots that
otherwise may have been vacant. The incremental cost of participating for the fitness studios
was small. The aim was that some of the trials would convert into ongoing membership and
future recommendations with a fitness studio (Greenwald 2015).
Brooks saw the potential of the scheme, and was aware that it was not implemented in
Australia. He was able to confirm the scheme was not in use in Japan, either. After a sixmonth limited trial, the partners established their new business, SelectFit, which operated in
Australia and Japan with managers in each nation, but was largely controlled from Australia
by Brooks. Brooks had not travelled to Japan, but was confident the operation would be
successful there. His networks in the Australian fitness industry and his ebullient and selfassured nature resulted in excellent take-up in Australia. Sato’s business contacts in Japan,
and his reputation, led to SelectFit being embraced enthusiastically by fitness studio
managers and customers there.
The partners started action to list their combined fitness interests on the Australian Stock
Exchange (ASX) as an Initial Public Offering (IPO). They met the profit and asset tests of the2
ASX. The owners’ motivation for listing arose from wanting access to a larger capital market,
to set up SelectFit in other Asian areas where there was no similar competition. Conforming
with ASX’s advice on how to list as an IPO on the ASX, the partners appointed professionals
to advise on SelectFit’s corporate structure, financial matters, marketing and distribution of
securities, as well as communication strategies (for investor, public and government relations)
and other legal matters.
Now the owners sought to retain specialist advisers on the requirements for compliance with
the third Edition, ASX Corporate Governance Principles and Recommendations 2014, once
their company is listed on the ASX. They want to learn about compliance and disclosure
requirements relating to their first annual report once listed, and other key ways in which the
corporate governance regulatory environment could affect them as a listed company. They
wondered whether the corporate governance compliance requirements in Australia will
detract from the benefits of listing on the ASX, and were concerned about any specific risks
that the future company may face.
References:
Allan, G. (2006) The HIH Collapse: A costly catalyst for reform, Deakin Law Review, Vol.
11, No. 2, pp. 137-145 (only).
Damiani, C., Bourne, N. and Foo, M. The HIH Claims Support Scheme, Available:
http://treasury.gov.au/~/media/Treasury/Publications%20and%20Media/Publications/2015/R
oundup%2001/Downloads/PDF/Roundup_01-2015_article3_HIH.ashx, Accessed: 4th March,
2017. (to end of p. 9 only)
Greenwald, M. (2015) Top 11 Innovative Products and Services of 2014, CMO Network,
Forbes, Available: https://www.forbes.com/sites/michellegreenwald/2015/01/12/top-11-
innovative-products-and-services-of-2014/#b0a0d0f5ce99, Accessed: 28th February, 2017.
McMalcolm, J. (2013) Australia’s Fitness Sector Sees Growth in the Billions, Australian
Business Review, November 22, Available:
http://www.businessreviewaustralia.com/leadership/153/Australia's-fitness-sector-seesgrowth-in-the-billions, Accessed: 28th February, 2017.
Statista Inc., Revenue of the Health Club Industry in Asia-Pacific Countries 2015, Available:
https://www.statista.com/statistics/308841/revenue-of-the-health-club-industry-asia-pacificcountries/, Accessed: 28th February, 2017.
BRIEF
You have been retained by SelectFit as a specialist Corporate Governance Advisor. Your
brief is to present a written paper on corporate governance practice to SelectFit at its next
company meeting. You are required to:
1. Outline how to maintain and establish good corporate governance once the company
is listed, in accordance with the Third Edition ASX Principles and Recommendations
2014 and other relevant statements, law or guidance (and address any specific risks
SelectFit may have).
2. Discuss the advantages and disadvantages of corporate governance, demonstrating the
benefits to the business as a listed entity in having good corporate governance,
together with any disadvantages.3
3. Assist your client to understand the importance and benefits of adhering to the ASX
Principles and Recommendations by referring to HIH’s situation. Inform yourself
about 2001 HIH’s collapse before you start this assignment, by doing some searching
and reading. Two references are provided above on HIH to get you started.
4. Follow the business report structure, order and guidance as outlined in
https://www.business.unsw.edu.au/Students-Site/Documents/Writingareport.pdf.
However do not include a letter of transmittal. You will need a brief title page that
replicates the requirements needed in business (and not those of a student cover page
that you will provide in a TSBE cover page). A brief executive summary is needed
with all the components mentioned in the link above, and an automatically generated
table of contents. Search Google to learn how to generate a table of contents for the
version of Word you use.
ASSESSMENT CRITERIA: This Assignment accounts for 25% of your assessment in this
unit. Word Limit: 1500 words
NOTE:
Record your paper in either Word or pdf format, and submit in to the appropriate MyLO
drop box. Be aware that your submission will be analysed by sophisticated TurnItIn
software for plagiarism.
Assessment Item 2 requires a list of references and use of citations. Please use the
Harvard style for both. There is a guide to the Harvard style at:
http://utas.libguides.com/referencing/Harvard.
Make use of headings and subheadings. Spell- and grammar-check your work using Word
just before submitting.
You are encouraged to incorporate the text of the Principles within the document rather than
in appendices, as it will assist the flow.
Note that title pages, table of contents, reference list and appendices are all included in the
word count. The TSBE cover page is not included in the word count.
Please refer to the Unit Outline for information about submission requirements and penalties,
over length submissions and plagiarism.
The Intended Learning Outcomes Table on page 5 of the BFA534 Unit Outline shows how
Assessment 2 relates to the relevant Learning Outcomes. All the BFA534 Learning Outcomes
need to be passed to pass this Unit.
ASSESSMENT 2 RUBRIC
An Assessment Item 2 Rubric on MyLO sets out how your work will be marked. Refer to
this Rubric as you develop this assessment.PM203
Information Technology
Spring 2017
Coursework Brief
Handout: [Time (am/pm), 13th March 2017]
Deadline for Submission: [Time (23:59pm),
Date:26th April 2017]
Submit this coursework through the Student Portal with a Turn-it-in Report
Word Limit: 2,000 words (plus or minus 10%)
Learning outcomes assessed:
1. Understand the central role of information systems and of the world- wideweb in organisations.
2. Identify the elements of hardware and software used for the transmission,
storage and retrieval of information.
3. Demonstrate how the quality of management decision making is enhanced by
information systems.
This coursework is worth 50% of the total marks for this module.PM203 Information Technology Spring 2017 Coursework Brief
GSM LONDON Page 1 of 9
Coursework Instructions
Please read carefully
• Carefully read the module handbook, the marking criteria and the grade
descriptors.
Academic Misconduct
You are responsible for ensuring you understand the policy and regulations
about academic misconduct. You must:
• Complete this work alone except where required or allowed by this
assignment briefing paper and ensure it has not been written or composed
by or with the assistance of any other person.
• Make sure all sentences or passages quoted from other people’s work in
this assignment (with or without trivial changes) are in quotation marks, and
are specifically acknowledged by reference to the author, work and page.PM203 Information Technology Spring 2017 Coursework Brief
GSM LONDON Page 2 of 9
BlankPM203 Information Technology Spring 2017 Coursework Brief
GSM LONDON Page 3 of 9
Assignment Questions
Information systems have transformed businesses and business processes.
Managing information assets has become increasingly important to business
organisations. The many systems that used to act in isolation are now been
integrated across the enterprise to achieve enterprise objectives.
You are required to write a report analysing the impact of enterprise systems in
helping businesses in your sector achieve operational excellence.
Deliverables
Your report should be no more than 2000 words and should cover:
A comprehensive analysis of enterprise applications
The drivers of enterprise systems from a business perspective
The challenges that enterprise applications pose for end-users and how
enterprise applications in an organisation such as Tesco take advantage of new
internet-based technologies
The benefits to a modern business in your industry, of employing enterprise
systems, such as ERP, to achieve operational excellence
Your primary responsibility is to produce a 2000 word report detailing the
improvements that have been made to handling business information by the
introduction of enterprise systems.
End of Assignment BriefPM203 Information Technology Spring 2017 Coursework Brief
GSM LONDON Page 4 of 9
Marking Criteria
KNOWLEDGE &
UNDERSTANDING
INTELLECTUAL &
COGNITIVE SKILLS
Graduate Skills:
transferable,
employability, practical
and academic skills
Factual and conceptual
knowledge and understanding;
use of class materials;
independent reading
Critical thinking;
conceptualisation;
creativity; synthesis,
analysis and
evaluation;
application; problem
solving and
research/investigation
Written, oral and
presentation skills;
interpersonal, group and
teamwork skills;
leadership skills;
numeracy; digital skills;
practical, professional
and academic skills
(including
referencing/presentation
MARKING
BAND
CLASSIFICATION WEIGHTED AT 40% WEIGHTED AT 35% WEIGHTED AT 25%
86 - 100% FIRST (1ST) Includes all required factual content,
accurately and succinctly
summarised.
Well developed, highly
relevant, reasoned
introduction and
conclusions,
demonstrating some
originality.
Within word count or
presentation time.
Includes relevant factual content
only.
Clearly and logically
structured material,
showing excellent
understanding of the
discipline.
Accurate spelling,
grammar, punctuation,
paragraphing.
Systematic, accurate identification of
relevant concepts, theories and/or
principles, appropriate to this level.
Information or data
selected from a very
good range of highly
relevant, current primary
and secondary sources,
and categorised,
analysed or evaluated
using relevant, methods
or techniques.
Professional, fluent writing
style, appropriate to the
assignment OR
professional, engaging,
confident, audible and well
paced presentation.
Excellent use of technical
vocabulary, where
appropriate.
Exceptional understanding of factual
and conceptual material, relative to
this level, including some
understanding of the limits to
knowledge in this area.
Well developed,
coherent arguments,
systematically
referencing primary and
secondary literature,
with clear rationale for
choices.
Professional visual
presentation, including
font, spacing, margins,
headings, graphics,
images and appendices.
Calculations are accurate, clearly
set out, with precise explanations.
Excellent integration of
theory and practice, for
this level, using
appropriate conceptual
frameworks.
Correct and systematic
use of academic
conventions, references
and bibliography.
Independent, wide-ranging, relevant
reading and research, from
authoritative primary and secondary
sources, appropriate to this level.
Excellent application of
numerical and statistical
methods to defined
problems.
Outstanding, consistent,
flexible delivery of group
work obligations, for this
level. Accepts
responsibility and
ameliorates conflict.
Undertakes complex
tasks.
Substantiated, highly
relevant
recommendations.
Excellent awareness of
ethical issues, where
relevant.
Excellent, well articulated
reflection on own
strengths and weaknesses
in relation to defined
professional and practical
skills at this level.
Identifies required actions.
70 - 85% FIRST (1ST) Includes all required factual content,
accurately summarised.
Well developed,
relevant, reasoned
introduction and
conclusions,
Within word count or
presentation time.PM203 Information Technology Spring 2017 Coursework Brief
GSM LONDON Page 5 of 9
demonstrating some
originality.
Includes relevant factual content
only.
Clear and logically
structured material,
showing very good
understanding of the
discipline.
Accurate spelling,
grammar, punctuation,
paragraphing.
Accurate identification of relevant
concepts, theories and/or principles,
with evidence of a systematic
approach, appropriate to this level.
Information or data
selected from a good
range of relevant,
current primary and
secondary literature, and
categorised, analysed or
evaluated using
relevant, methods or
techniques.
Professional writing style,
appropriate to the
assignment OR engaging,
confident, audible and well
paced presentation. Very
good use of technical
vocabulary, where
appropriate.
Excellent understanding of factual
and conceptual material, relative to
this level, including some
understanding of the limits to
knowledge in this area.
Coherent arguments,
systematically
referencing primary and
secondary sources, with
clear rationale for
choices.
Professional visual
presentation, including
font, spacing, margins,
headings, graphics,
images and appendices.
Calculations are accurate, clearly
set out, with very good explanations.
Very good integration of
theory and practice, for
this level, using
appropriate conceptual
frameworks.
Correct use of academic
conventions, references
and bibliography.
Independent, relevant reading and
research, from authoritative primary
and secondary sources, appropriate
to this level.
Very good application of
numerical and statistical
methods to defined
problems.
Very good, consistent,
flexible delivery of group
work obligations, for this
level. Accepts
responsibility and
ameliorates conflict.
Undertakes complex
tasks.
Substantiated relevant
recommendations. Very
good awareness of
ethical issues, where
relevant.
Very good, well articulated
reflection on own
strengths and weaknesses
in relation to defined
professional and practical
skills at this level.
Identifies required actions.
60 - 69% UPPER SECOND
(2:1)
Includes most required factual
content, mostly accurately
summarised.
Relevant and valid
introduction and
conclusions.
Within word count or
presentation time.
Includes relevant factual content
only.
Clearly structured
material, with some
gaps in logic, but
demonstrates
understanding of the
discipline.
Mostly accurate spelling,
grammar, punctuation,
paragraphing.
Mainly accurate identification of
relevant concepts, theories and/or
principles, appropriate to this level.
Information or data
selected from mainly
relevant primary and
secondary sources, and
categorised, analysed or
evaluated using relevant
methods or techniques
but with minor gaps or
misunderstandings.
Mainly fluent writing style,
appropriate to the
assignment OR mainly
engaging, audible and well
paced presentation. Good
use of technical
vocabulary, where
appropriate.
Very good understanding of factual
and conceptual material, relative to
this level, showing some
appreciation of the limits of
knowledge in this area.
Mostly coherent
arguments, with some
perceptive points,
referencing well selected
primary and secondary
literature.
Mostly professional visual
presentation, including
font, spacing, margins,
headings, graphics,
images and appendices.
Calculations are mainly accurate,
clearly set out, with good
explanations.
Good integration of
theory and practice, for
this level, using
appropriate conceptual
Mostly correct use of
academic conventions,
references and
bibliography.PM203 Information Technology Spring 2017 Coursework Brief
GSM LONDON Page 6 of 9
frameworks.
Independent reading and research
from a range of mostly authoritative
primary and secondary sources,
appropriate to this level.
Mainly good application
of numerical and
statistical methods to
defined problems, with
some gaps, errors or
misunderstandings.
Consistent delivery of
group work obligations, for
this level. Some ability to
accept responsibility and
modify responses.
Undertakes non-routine
tasks.
Some relevant
recommendations.
Satisfactory awareness
of ethical issues, where
relevant.
Clear reflection on own
strengths and weaknesses
in relation to defined
professional and practical
skills. Partial identification
of required actions.
50 - 59% LOWER SECOND
(2:2)
Includes essential required factual
content, but with some gaps or
misunderstandings.
Satisfactory introduction
and conclusions.
Within 10% of word count
or presentation time.
Includes some irrelevant factual
content.
Mostly clearly structured
material, with some
gaps in logic.
Some mistakes in spelling,
grammar, punctuation,
paragraphing.
Adequate identification of relevant
concepts, theories and/or principles,
appropriate to this level.
Information or data
selected from mainly
secondary sources, and
categorised, analysed or
evaluated using mostly
relevant methods or
techniques but with gaps
or misunderstandings.
Writing style is appropriate
but not always fluent OR a
presentation that is not
always engaging, audible
or well paced. Some use
of technical vocabulary,
where appropriate.
Satisfactory understanding of factual
and conceptual material, relative to
this level, showing basic
appreciation of the limits of
knowledge in this area.
Satisfactory arguments,
referencing mostly
secondary literature.
Appropriate visual
presentation, including
font, spacing, margins,
headings, graphics,
images and appendices.
Calculations may have some
inaccuracies, or issues relating to
set out and explanation.
An adequate attempt to
relate theory to practice,
for this level.
Inconsistent use of
academic conventions,
references and
bibliography.
Adequate independent reading and
research from mostly secondary
sources, appropriate to this level.
Adequate application of
numerical and statistical
methods to defined
problems, with some
gaps or errors.
Inconsistent delivery of
group work obligations, for
this level. Some
awareness of
responsibility and options.
Basic recommendations.
Satisfactory awareness
of ethical issues, where
relevant.
Some evaluation of own
strengths and weaknesses
in relation to defined
professional and practical
skills. Limited identification
of required actions.
40 - 49% THIRD (3RD) Includes limited required factual
content, with many gaps or
inaccuracies.
Basic introduction and
conclusions.
Within 10% of word count
or presentation time.
Includes considerable irrelevant
factual content.
Unevenly structured
material, with many
gaps in logic.
Frequent mistakes in
spelling, grammar,
punctuation, paragraphing.
Some identification of relevant
concepts, theories and/or principles,
appropriate to this level.
Information or data
selected from secondary
sources, and poorly
categorised, analysed or
evaluated using
inappropriate methods
or techniques.
Awkward or inappropriate
writing style OR a
presentation that is not
engaging, audible or well
paced. Does not use
technical vocabulary,
where appropriate.
Basic understanding of factual and
conceptual material, relative to this
level, showing very limited
appreciation of the limits of
knowledge in this area.
Sense of emerging
argument, mainly
descriptive or personal
opinion, with limited and
superficial reference to
literature. Negligible use
of primary literature.
Inappropriate visual
presentation, including
font, spacing, margins,
headings, graphics,
images and appendices.PM203 Information Technology Spring 2017 Coursework Brief
GSM LONDON Page 7 of 9
Calculations are often inaccurate,
with many issues relating to set out
and explanation.
Little attempt to relate
theory to practice, using
appropriate conceptual
frameworks.
Inconsistent or incomplete
use of academic
conventions, references
and bibliography.
Basic independent reading and
research from secondary sources,
appropriate to this level.
Weak application of
numerical and statistical
methods to defined
problems, with many
gaps or errors.
Unreliable delivery of
group work obligations, for
this level. Limited
awareness of options.
Confused
recommendations. Little
awareness of ethical
issues, where relevant.
Limited reflection on own
strengths and weaknesses
in relation to defined
professional and practical
skills.
30 - 39% FAIL. POSSIBLE
COMPENSATION.
Includes insufficient required factual
content, with significant gaps or
inaccuracies.
Incoherent or irrelevant
introduction and
conclusions.
More than 10% outside
word count or presentation
time.
Includes substantial irrelevant
factual content.
Incoherently structured
material.
Serious mistakes in
spelling, grammar,
punctuation, paragraphing.
Limited identification of relevant
concepts, theories and/or principles,
appropriate to this level, showing no
appreciation of the limits of
knowledge in this area.
Little selection of
information or data, and
little attempt at collation,
categorisation, analysis
or evaluation.
Poor writing style OR a
presentation that is not
engaging, audible or well
paced. Does not use
technical vocabulary,
where appropriate.
Limited understanding of factual and
conceptual material, relative to this
level.
Little or no argument,
entirely descriptive or
personal opinion, with
no reference to
literature.
Poor visual presentation,
including font, spacing,
margins, headings,
graphics, images and
appendices.
Calculations are mostly inaccurate,
or incorrectly set out or explained.
Theory not related to
practice, using
appropriate conceptual
frameworks.
Inaccurate or incomplete
use of academic
conventions, references
and bibliography.
Minimal independent reading and
research, appropriate to this level.
Very weak application of
numerical and statistical
methods to defined
problems, with
significant errors.
Poor delivery of group
work obligations, for this
level. No awareness of
options.
Irrelevant or no
recommendations. Little
or no awareness of
ethical issues, where
relevant.
Very limited reflection on
own strengths and
weaknesses in relation to
defined professional and
practical skills.
16 - 29% FAIL. NO
COMPENSATION.
Includes almost no required factual
content, and with very significant
inaccuracies.
Incoherent or missing
introduction and
conclusions.
More than 10% outside
word count or presentation
time.
Includes mainly irrelevant factual
content.
Very incoherently
structured material.
Serious and extensive
mistakes in spelling,
grammar, punctuation,
paragraphing.
Minimal or inaccurate identification
of relevant concepts, theories and/or
principles.
No evidence of the
selection, categorisation,
analysis or evaluation of
information or data.
Incoherent writing style
OR an inaudible, poorly
paced and unengaging
presentation.
Limited understanding of factual and
conceptual material, relative to this
level, showing no appreciation of the
limits of knowledge in this area.
No argument, entirely
descriptive or personal
opinion, with no
reference to literature.
Very poor visual
presentation, including
font, spacing, margins,
headings, graphics,
images and appendices.
Calculations are inaccurate, with no
explanations.
Theory not related to
practice.
Very inaccurate or no use
of academic conventions,
references and
bibliography.
No independent reading and
research, appropriate to this level.
Minimal application of
numerical and statistical
methods and techniques
to defined problems,
with significant errors.
Very poor delivery of
group work obligations,
where relevant.PM203 Information Technology Spring 2017 Coursework Brief
GSM LONDON Page 8 of 9
No recommendations.
No awareness of ethical
issues, where relevant.
Minimal or no evaluation
of own strengths and
weaknesses in relation to
defined professional and
practical skills.
0 - 15% FAIL. NO
COMPENSATION.
Does not include required factual
content.
No introduction and
conclusions.
More than 10% outside
word count or presentation
time.
Includes entirely irrelevant factual
content.
Very incoherently
structured material.
Serious and extensive
mistakes in spelling,
grammar, punctuation,
paragraphing.
No identification of relevant
concepts, theories and/or principles.
No evidence of the
selection, categorisation,
analysis or evaluation of
information or data.
Incoherent writing style
OR an inaudible, poorly
paced and unengaging
presentation.
No understanding of factual and
conceptual material, showing no
appreciation of the limits of
knowledge in this area.
No argument, entirely
personal opinion, with
no reference to sources.
Exceptionally poor visual
presentation, including
font, spacing, margins,
headings, graphics,
images and appendices.
Calculations are missing, with no
explanations.
Theory not related to
practice.
No use of academic
conventions, references
and bibliography.
No independent reading and
research, appropriate to this level.
No application of
numerical and statistical
methods to defined
problems.
No delivery of group work
obligations, for this level.
No recommendations.
No awareness of ethical
issues, where relevant.
No evaluation of own
strengths and weaknesses
in relation to defined
professional and practical
skills.