.Topic is – The Impact of Digital Marketing on Consumer Behavior 1. Introduction - ( 400 words) You have to introduce the topic and clarify the significance of what you are trying to present In addition, in this section you have to present the: - Research aims - Research objectives - Research questions - 2. Literature review ( 750 words ) This section will demonstrate your knowledge of the literature and make a critical review and link with the past research question to be investigated. You are expected to critically review at least 6 sources to underpin the study. ( more than 6 reference & sources past research are encourage) The literature should mostly rely on published academic journal articles in the research area. This critical activity should produce a conceptual framework. 3. Research Design and Methodology (1000 words) This section should provide a detailed rationale of how you intend to achieve your research objectives. You are expected to address the following areas: - Type of investigation: Explain clearly whether your research can be classified as an exploratory, descriptive or hypothesis testing study. Refer to the lecture notes and textbook for details on each type. Research design – investigating the effect of the variable of others. - Data collection method: Explain how you are going to collect the data (e.g. postal questionnaire, telephone interview, focus group, etc) and why this fits the purpose of your research. – for this topic – I choose secondary data/ quantitative data. To quantify the problem by way of generating numerical data or data can be transformed into useable statistic. Correlation and regression, mean, median and mode variation. - Sampling method: Explain whether you plan to use a probability or non-probability sampling design and the specific sampling technique. The study participants should be able to offer the right type of information to enable you address the research problem. Sampling techniques :- probability sampling (simple random, stratified random, cluster sampling, systematic sampling). Non probability sampling ( quota sampling, snowball sampling, judgement sampling, convenience sampling) - Accessibility issues: what accessibility issues are you likely to encounter when you collect the data? How are you going to manage the accessibility issues? - Ethical issues: You must discuss any ethical issues that are relevant to your research topic, participants, and method. Discuss how you are going to deal with the ethical issues. ( affect primary research and secondary research ) no plagiarism. - Data analysis plan: how you intend to analyse the data you will collect? This section must be consistent with the previous section on data collection method and must be mindful of the nature of the data collected, whether this is quantitative or qualitative. PREFERABLY USE on secondary data/quantitative data. - Research limitations: Define the limitations of the study that you believe you may encounter and could be affect the quality, scope, or value of the research. 4. Timetable and References ( 375 words) Provide a Gantt chart on how you will use your available time to complete your proposed research. This will provide an indication of the viability of the proposal. You will need to justify your plan. Reference list The reference list at this stage need not be lengthy, only sufficient to inform your proposal. The list must include all the sources that were cited and consulted in writing the research proposal. You must use the Harvard Style of referencing Summary of MARKING CRITERIA Marking Criteria* Comments Marks A. Introduction - Does the introduction inform the reader regarding the research aims, objectives and research questions? 400 words Maximum 15% B. Literature review (750 WORDS) - Does the student critically review at least 6 sources to underpin the study? - Does the literature review demonstrate student’s knowledge of the literature and make a critical link with the research question to be investigated? 750 words Maximum 30% C. Research design and methodology ( 1000 WORDS) - Does the student provide a detailed rational of how she/he intend to achieve the research objectives and framework; - Type of investigation. - Data collection method. - Sampling method. - Accessibility issues. - Ethical issues. - Data analysis plan. - Research limitations. Maximum 40% D. Timetable and references (400 WORDS) - Does the student provide a rational timetable? Provide gantt chart - Do references correctly applied? Maximum 15% Tutor advise guidelines;- Introduction Define key terms and their importance. Main aim of the research. Research background Here you need to write about recent research with similar topic. Problem statement. Example: In a research conducted by Richard E et al., (2016) titled "Digital marketing and consumer buying behaviour.." they found out that...... Research rationale What is the issue? An issue may be a problem you're trying to find a solution to or identify its cause. You need to justify that an issue exists in the context of your research by including relevant citations. Why is it issue and is it still an issue? You need to use statistical data to buttress the fact that the issue exists in the context of your research. Show recent data/statistic to justify the issue still currently exists.) What does the research shed light on? Which individuals or organisations will benefit from the research? I have attached with several files provided by the tutor. 1st file – Word file – Research proposal details requirement. Appreciate if you can read through the requirement. 2nd file Poster – 1st assignment with 800 words. ( attached in word format). You may refer to the file to pick some of the points and references. You may provide some introduction points which I can cross reference as well. 3rd file & 4th file - 2 sample of the 2500 words research proposal in Word Format 5th file and the rest - sample of the articles related to the subject matter ( The Impact of Digital Marketing on Consumer Behaviour) Additional Information 1. I have done the first 900 words on the topic ( Poster ) for Impact of Digital Marketing on Consumer Behaviour. You may refer to the attached word file. I may not apply the right method and research proposal and You can use your own words which I can use and refer latter. 2. This topic is also set a precedent for Major Project of 15,000 words ** for this area, I will have to request for the same writer on this topic to continue with the eventual of 15,000 words Major Project which commencing sometime in AUG 2017. Therefore , current research proposal 2500 words will be used and reference for coming 15,000 words similar topic major research project. 3. Pls find the samples of the proposal in PDF format. 4. Minimum 20 references * excluding the attached 900 words references. 5. Use simple English. 6. DATELINE is 22nd April 2017