Assignment title: Information
Business Decision Making
Appendix A: Data needed for assignment of Unit 6 Business Decision Making DM.
Note the questionnaire below contains a number of basic questions and it is not related to Task 1. You should elaborate on your research plan in task 1 and create a more comprehensive questionnaire than the one below. The data collected in a spreadsheet is needed for the calculations and is the basis of your analysis.
INFORMATION NEEDED FOR TASKS 2 and 4.
1. Age-groups
Under 20 (1)
20 but under 30 (2)
30 but under 40 (3)
40 but under 50(4)
50 but under 60 (5)
60 but under 70 (6)
70 or over (7)
2. Are you satisfied with the existing range of tours offered by our company?
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
3. How many tours have you bought from us?
1 (1)
2 (2)
3 (3)
4 (4)
More than 4 (5)
4. Would you purchase tour to destination A?
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
5. How much are you prepared to pay for tour A (Morocco) (per person)?
£ 600- but less than 625(1)
£ 625 but less than 650(2)
£ 650- but less than 675(3)
£675- but less than 700 (4)
£ 700- but less than 725(5)
6. Would you purchase tour to destination B (Turkey)?
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
7. How much are you prepared to pay for tour B (Turkey) (per person)?
£ 600- but less than 625(1)
£ 625 but less than 650(2)
£ 650- but less than 675(3)
£675- but less than 700 (4)
£ 700- but less than 725(5)
8. Would you purchase tour to destination C (Cuba)?
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
9. How much are you prepared to pay for tour C (Cuba) (per person)?
£ 800- but less than 825(1)
£ 825 but less than 850(2)
£ 850- but less than 875(3)
£875- but less than 900 (4)
£ 900- but less than 925(5)
10. Would you purchase tour to destination D (Dubai)?
Strongly disagree (1)
Disagree (2)
Neutral (3)
Agree (4)
Strongly agree (5)
11. How much are you prepared to pay for tour D (Dubai) (per person)?
£ 900- but less than 925(1)
£ 925 but less than 950(2)
£ 950- but less than 975(3)
£975- but less than 1000 (4)
£ 1000- but less than 1025(5)
INFORMATION NEEDED FOR TASK 4B.
Full variable costs of the Tours
Tour A (Morocco): £500
Tour B (Turkey): £475
Tour C (Cuba): £775
Tour D (Dubai): £850
Full fixed costs of the Tours (per year)
Tour A (Morocco): £225,000
Tour B (Turkey): £250,000
Tour C (Cuba): £275,000
Tour D (Dubai): £300,000
Initial investment for developing the tours.
Tour A (Morocco): £520,000
Tour B (Turkey): £475,000
Tour C (Cuba): £459,000
Tour D (Dubai): £550,000