BIZ101_Assessment2_Essay_Module 5 Page 1 of 5
ASSESSMENT BRIEF2
Subject Code and Title BIZ101- Business Communications
Assessment Essay
Individual/Group Individual
Length 1500 words (+/- 10%)
Learning Outcomes a) Demonstrate academic skills appropriate to the
level of study
b) Demonstrate research skills and referencing
appropriate to the level of study
c) Critically analyse texts and/or multi-modal material
in a business context
Submission By 11:55pm AEST/AEDT Sunday of Week 9
Weighting 40%
Total Marks 100 marks
Context:
Tertiary students are expected to demonstrate research skills and the ability to critically analyse the
value of research to an essay question. Essay writing is a method of communication used at tertiary
level of study.
Instructions:
In this assessment you must write a 1500-word essay on a topic relating to effective communication
in business. The essay must refer to 4 peer-reviewed journals. Choose one topic from the following:
Topic 1 - Critically analyse the impact of technology on communication skills in the workplace.
Topic 2 - Critically analyse the importance of communication skills in the workplace.
Topic 3 - Communication is an art not a skill. Critically analyse the statement.
Building on the skill of analysing text in assessment 1, you are expected to demonstrate:
a comprehensive understanding of the subject,
familiarity with prescribed texts and readings,
critical analysis and research skills,
ability to develop coherent arguments ,BIZ101_Assessment2_Essay_Module 5 Page 2 of 5
effective writing skills (including correct essay format), and
effective referencing skills (APA style).
Submitting Your Assessment
1. Check your originality by uploading your assignment to Turnitin.
2. When less than 20%, submit your assignment through the Assessment Submission area.BIZ101_Assessment2_Essay_Module 5 Page 3 of 5
Learning Rubrics
Assessment Attributes Fail (Unacceptable)
(0-49)
Pass
(Functional)
(50-64)
Credit
(Proficient)
(65-74)
Distinction
(Advanced)
(75-84)
High Distinction
(Exceptional)
(85-100)
A comprehensive
understanding of the
subject
20%
Essay does not show an understanding
of the selected topic OR has major
errors in elements of the topic.
OR
Essay re-states the words of others and
does not effectively show that the
writer has an understanding of the
content.
Essay and displays an
understanding of the
selected topic with
minor errors. Essay is
descriptive
Essay accurately and
succinctly displays an
understanding of the
selected topic without
errors. Essay is
primarily descriptive.
Essay accurately
and succinctly
displays an
understanding of
the selected topic
without errors.
Essay goes beyond
describing the
topic and shows a
few elements of
examination and
analysis.
Essay accurately and
succinctly displays an
understanding of the
selected topic
without errors. Essay
goes beyond
describing the topic
to examination and
analysis that shows
both sides of the
argument.
Familiarity with
prescribed texts and
readings
20%
Essay does not use prescribed texts and
readings to support understanding.
OR
Essay uses prescribed sources inaccurately
or out of context.
Essay uses some
prescribed texts and
readings to support
elements of their
understanding of the
topic.
.
Essay uses prescribed
texts and readings to
support elements of their
understanding of the
topic.
Essay uses the
prescribed texts
and readings to
accurately support
there
understanding of
the topic.
Essay uses the
prescribed texts and
readings to accurately
support there
understanding of the
topic. Research is
extended beyond the
prescribed texts to
include academic
research and
reputable online
sources.
Critical analysis and
research skills
20%
Essay is primarily descriptive and does
not show any evidence of critical
analysis.
Essay shows elements
of critical analysis
derived from research
Essay shows elements
of critical analysis
derived from research
Essay shows SOME
elements of
original critical
Essay shows
significant elements
of original criticalBIZ101_Assessment2_Essay_Module 5 Page 4 of 5
but does not have any
significant elements of
original thought.
with minor elements of
original thought.
analysis of the
topic and uses
sources to back up
the analysis
analysis of the topic
and uses sources to
back up the analysis
Ability to develop
coherent arguments
20%
Essay does not show any evidence of a
coherent argument being made.
Essay has an implied or
passive argument that
has been defended
with some research to
support.
Essay has developed a
clear and coherent
argument that is
articulated with minor
clarity issues and
defended with some
research to support.
Essay has
developed a clear
and coherent
argument that is
articulated clearly
and defended with
research to
support.
Essay has developed
a clear and coherent
argument that is
articulated clearly in
the introduction,
defended with
research to support in
in the body and
summarised
persuasively in the
conclusion.
Effective writing skills
(including correct essay
format), and effective
referencing skills (APA
style)
20%
Poorly written with errors in spelling,
grammar.
Demonstrates inconsistent use of good
quality, credible and relevant research
sources to support and develop ideas.
There are mistakes in using the APA style.
Is written according to
academic genre (e.g. with
introduction, conclusion
or summary) and has
accurate spelling,
grammar, sentence and
paragraph construction.
Demonstrates consistent
use of credible and
relevant research sources
to support and develop
ideas, but these are not
always explicit or well
developed.
There are no mistakes in
using the APA style.
Is well-written and
adheres to the academic
genre (e.g. with
introduction, conclusion
or summary).
Demonstrates consistent
use of high quality,
credible and relevant
research sources to
support and develop
ideas.
There are no mistakes in
using the APA style.
Is very well-written
and adheres to the
academic genre.
Consistently
demonstrates expert
use of good quality,
credible and
relevant research
sources to support
and develop
appropriate
arguments and
statements. Shows
evidence of reading
beyond the key
reading
There are no
mistakes in using the
Expertly written and
adheres to the
academic genre.
Demonstrates expert
use of high-quality,
credible and relevant
research sources to
support and develop
arguments and position
statements. Shows
extensive evidence of
reading beyond the key
reading
There are no mistakes
in using the APA Style.BIZ101_Assessment2_Essay_Module 5 Page 5 of 5
APA style.