MGB324 Assignment Item 2 – Case Study (40%) Student name: _____________________________________________ Student number: ____________________Result: ______/40 marks CRITERION GRADE 7 GRADE 6 GRADE 5 GRADE 4 < GRADE 4 Assurance of Learning goal KS1.1: Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines Understanding of the case and identification of its critical issues Weighting 10/40 /10 Demonstrates a comprehensive understanding of the case. The identified critical issues are relevant to the case, and are described in an accurate and comprehensive manner. 10 – 9 Demonstrates clear understanding of the case. The identified critical issues are relevant to the case, and are described with only minor errors in accuracy and completeness. 8.5 – 7.5 Understanding may be implicit and there are some omissions. The identified critical issues are relevant to the case, and are described with some errors in accuracy and completeness. 7 – 6 Lacking in clear explanation of the case. Not all the identified critical issues are relevant to the case; there are some omissions, errors in accuracy and completeness. 5.5 – 5 Limited understanding of the case and its critical issues. Many omissions and/or errors in accuracy or completeness. 4.5 - 0 Assurance of Learning goal HO2.1: Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theoretical and practical knowledge Analysis of external and internal environment of the case Weighting 13/40 /13 The external and internal environment of the case is thoroughly analysed with clear links to theory and use of techniques, models and concepts that are highly relevant and insightful 13 – 11.5 The external and internal environment of the case is analysed in-depth and is well linked to theory; use of techniques, models and concepts are relevant and mostly insightful 11 – 10 The external and internal environment of the case is analysed with some depth and some links to theory; use of techniques, models and concepts may be implicit and generally relevant to chosen case 9.5 – 8.5 A basic attempt has been made to analyse the external and internal environment of the case with limitations in terms of selection and/or omissions, lack of depth of analysis and/or integration of arguments to appropriate theory, techniques, models and concepts 8 – 7 Has used too few analytical techniques; inadequate analysis and/or not linked to appropriate theory, models, concepts, and/or unsubstantiated evidence 6.5 - 0 Assurance of Learning goal HO2.2: Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts Critical evaluation of alternative options and strategic recommendations linked to analysis Weighting 10/40 /10 Recommendations clearly based on the integrated argument and evidence reviewed. Explicit links to analysis. Relevant and innovative implementation and action solutions are devised, critiqued and analysed. Alternative strategies are thoroughly considered. 10 – 9 Recommendations clearly based on the integrated argument and evidence reviewed. Mainly explicit links to analysis. Offers relevant and comprehensively critiques implementation and action solution. Alternative strategies are well considered. 8.5 – 7.5 Recommendations mainly based on the integrated argument and evidence reviewed. Links to analysis may be implicit. Describes in detail implementation and action solutions. Alternative strategies are basically considered. 7 – 6 Some conclusions and recommendations based on the integrated argument and evidence reviewed. Implicit links to analysis. Basically describes implementation and action solutions. Alternatives not considered. 5.5 – 5 Conclusions not based on integrated argument of analysis. Implementation and action solutions very limited. Alternatives not considered. 4.5 – 0 Assurance of Learning goal PC3.1: Use information literacy skill, and communicate effectively and professionally in written forms and using media appropriate for diverse contexts Written expression, structure and writing style Weighting 7/40 /7 Well-structured, argument flows well. Very professional writing style 7 – 6.5 Well-structured, minor problems with argument flow. Well-written, easy to read 6 – 5.5 Good structure, some problems with flow Some errors in writing style 5 – 4.5 Disjointed structure. Adequate writing style but little difficult to read 4 – 3.5 Unsatisfactory structure, lacks coherence. Poor writing style, with many grammatical and editing errors 3 - 0 Additional feedback: ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………. Signed ………………………………………………………… Sem: ………… Year: ……………