The product I choose to launch for my proposal is Alaffia skin care products which is
located in West Africa one of them being (Togo). The reason for choosing this location
is because all the materials and the production of the skin care lotions are locally
accessed and the shea nut which is used as an ingredient in the product is only grown
in remote places in West Africa. The reason for choosing the target market is that in
today’s society people are really into things that are healthy and they tend to take care
of themselves and the skin care product is all natural. The organizational structure I plan
on enforcing is one that would be made up of primarily women since they have been in
the business of making all natural skin care products for decades which will also
empower women and give the majority of them jobs. I plan on introducing the products
through advertising from the media and also the internet. I plan to get a team of financial
analyst to enforce policies on spending so financial risk will be at a minimum. The hiring
and the pay should be at the standard of the United States standard which will
encourage people to work. Furthermore, the women’s rights should be at the required
standard as per the law. Since this is an international business class, the focus should
be on the country, such as background, regulatory environment, culture, and other
factors well. Also, please pick one country as Africa (Togo). The rationale for choosing
your product. The rationale for choosing your target market. The rationale for choosing
the country where your product will be made, including a brief background of the
industry in the market, as well as competitors. The strategy you will employ to launch
your product; items to include should include entry decisions and intended mode of
entry. The organizational structure you selected to support the launch. Sales, marketing,
logistics, cultural, and political aspects. Financial management considerations for the
launch, including foreign currencies, tariffs, and overall foreign market exchange
considerations. While your instructor is more interested in your initiative, and the quality
and realism of your analysis and conclusions versus the length of the paper, it is
expected that the paper follow the aforementioned requirements. Things to Remember!
Your paper should be 7 to 10 pages in length (not including title and reference pages).
Your paper should be double-spaced, with 1-inch margins, in-text citations and
references for all sources following proper APA formatting.