Assignment notes: Distribution strategies on corporate level Note: • Anything on corporate level should be the same. • Marks for presentation all distinctive the same Executive summary (13 pages 10%) List of tables List of figures Corporate strategic focus - Mission and vision - Corporate goals and objectives - Core objectives/ corporate goals and objectives - Finanical and non finanical - Core competencies – be specific – details the objectives by period Situation analysis (Sunday) - Industry analysis - Customer analysis – table: customer wants table Cafav sales by customer graph - Competitor analysis – only for my vehicle and Boffo - advertising budget - Company analysis - - SWOT analysis – opportunities and threat external and other two internal Product market focus (Monday) - Overall strategy - Marketing and product objective (marketing objective and financial objectives) relate to individual products, timeframe from what to time period not too easy to achieve make them measurable (obtainable. - Selected markets – skip this section - Positioning/point of difference – specs and technology high (predicted vehicle specifications period 6 with upgrade) marketing program (Tuesday) - Product strategy and activities - Communications strategy and activities 0 corporate, direct mail etc. - Distribution strategy and activities (dealerships) same for each person. Strategy for distribution and what to have for period 9 - Organisation resources requirement (technology same for everything) Financial – lecture slides (Wednesday) - Past sales revenue - Four year sales revenue Implementation plan (6,7,8,9 what going to do) – suggested plan - What do each period, additions or changes what doing for each period etc. Control and contingencies (Thursday) - Something that doesn’t go to plan - Contingency plans – competitor launches new plans - Awareness continually upgrading Appendix Marketing plan what on you doing from week 6 to 9 Did we achieve on product or company level and what did we set out? Did we achieve those original marketing plans Industry forecast – corporate objectives clear