MARK 3012: Integrated Marketing SP2-17 Individual Marketing Plan Company Name: _______________________________ Team Member Full Name / User ID: _____________________________________________ Key Assessment Criterions Performance on this criteria Weighting (proposed length) F2 - F1 P2 – P1 C D - HD 1.Executive Summary  Table of Contents 1-page (10%) 2. Corporate Strategic Focus – Group Synopsis due 9pm Fri 31st Mar  Vision and Mission  Objectives (Financial and Non-Financial) (this is the only section in your marketing plan that is the team’s responsibility and sets the strategic direction for all product managers) 1-page (10%) 3A. Situation Analysis  Industry  Company (in relation to your product)  Competitors  Customers 3-pages (20%) 3B. SWOT  Internal Factors (Main Strengths and Weaknesses from Section 3A)  External Factors (Main Opportunities and Threats from Section 3A) 1-page (10%) 4. Marketing Program  Product Strategy  Communications Strategy  Distribution Strategy  Price Strategy  Organisational Resources (Technological/Manufacturing Capabilities) 3-pages (20%) 5. Financial Data and Projections  Past Sales Revenue  Five Year Projections for Periods 6 to 10 • Sales • Product Contribution Margin 2-pages (10%) 6. Implementation Plan and Contingencies  Timeline  Contingency Plans 1-page (10%) 7. Overall Presentation  Data extraction and data reduction  Spelling/grammar/points connect in logical sequence  Length/format/layout (10%) Progress Assessment: Tutorial Attendance, Preparation, Participation (10%) Marketing Plan Grade: Marker: Course Objectives being assessed are: C01, CO2, C03 (design and apply a strategic marketing plan), C04 On completion of this course, students should be able to: CO1. Integrate the many concepts learned in specialised marketing courses into an overall understanding of marketing and business in a competitive environment. CO2. Integrate marketing knowledge with other business concepts from economics, finance, accounting, human relations, and business management. CO3. Design and apply a strategic marketing plan. CO4. Develop and apply skills in oral and written presentation and negotiation.