La Trobe University 6 Grading Criteria and Feedback Criteria Weighting 0. Hurdle requirement Pass/Not Pass: No marks are awarded in this criterion. a. The item has been presented in the medium of written English. Sentences are structured and conform to academic writing guidelines. The paper has an identifiable structure including an introduction, a main body, and conclusion. The paper follows the Harvard Referencing Style. The examiner can proceed with further assessment. b. The item has not been presented in the medium of written English and the examiner cannot proceed with further assessment. Sentences are not structured and do not conform to academic writing guidelines. The paper does not have an identifiable structure including an introduction, a main body, and conclusion. The paper does not follow the Harvard Referencing Style. 1. Corporation Identification a. The report identifies a corporation with product or service portfolios that span multiple business units. i. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) i. The report discusses with reference to scholarly articles, the term “corporation”. a. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) ii. The report defines, with reference to scholarly articles, the terms “product portfolio” and “service portfolio”. a. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) 2. Business Unit Research a. Business Unit Identification. i. The report identifies a single business unit within the corporation. 1. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) ii. The report defines, with reference to scholarly articles, the term “Business Unit”. 1. SILO Examined: 1, 2, 3 Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) b. Identification of Product and Service Lines. i. The report identifies the separate product and or service lines of the of the business unit. 1. SILO Examined: 1, 2, 3 Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) ii. The report defines, with reference to scholarly articles, the terms “product lines” and “service lines”. 1. SILO Examined: 1, 2, 3 Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks)La Trobe University 7 3. Business Unit Revenue a. The report identifies the product and or service line are creating the largest revenues for the corporation. i. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) i. The report defines, with reference to scholarly articles, the term “revenue”. 1. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) 4. External Environment Analysis a. The report identifies the Political, Economic, Social, Technological, Environmental and Legal operating environments of the selected business unit. i. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) ii. The report defines, with reference to scholarly articles, the terms Political, Economic, Social, Technological, Environmental and Legal. 1. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) iii. The report provides a definition of the term “operating environment”. 1. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) 5. Source of Sustainable Competitive Advantage a. The report identifies the source of sustainable competitive advantage for the selected business unit. i. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) b. The report defines, with reference to scholarly articles, the four factors of sustainable competitive advantage. i. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) 6. Strategic Direction a. The report makes recommendations for the future strategic direction of the selected business unit. i. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) b. The report defines, with reference to scholarly articles, the term “strategic direction”. i. SILO Examined: 1, 2, 3 a. Comprehensive (4‐5 marks) b. Detailed (3.5‐3.75 marks) c. Effective (3‐3.45 marks) d. Adequate (2.5‐2.75 marks) e. Not Adequate (0‐2 marks) 7. Examiner’s Comment. No marks are awarded in this criterion.