Summative Assessment The essay will comprise of writing a business plan and funding strategy for a social enterprise project chosen by the student. You will be required to develop a business plan and funding strategy for a social enterprise in Health and Social Care. For those who want to do a business case, students must be working in an existing social enterprise or NHS organisation and seek to develop a viable innovative service or business with the support of their line manager/team at work. Students should develop an in-depth understanding of key course concepts and theories and apply them to the sections of the business plan. A rationale on why you have chosen the business idea is essential. It is critically important that the business plan is structured with sub headings. Listed below are some suggested subheadings, you do not need use all or any of these subheadings, it is only a guide: 1. Executive summary 2. Aims and objectives of the business plan 3. Introduction and background 4. Market research- business /social need/market failure 6. Governance, legal and management structure 8. Marketing 9. Fundraising strategy 10. Finance – sales forecast, cash flow, budget etc. 11. Exit/sustainability strategy 12. Conclusion