Liberty baker’s Introduction Liberty baker’s is a community baking service that has a social enterprise mission, the baking business will give training and employment to ex prisoners who has just left the prison, in attempt to stop them from re offending and going back to prison. Fountain a Cambridge graduate, who has worked with a charity for a long time, has a personal experience and know that there is a great need for this type of service in the community. The liberty baker’s will experiment with the engagement of recently ex prisoner in giving them skills and training in the case of making bread and cakes. this will help bring out skills, motivational skills, customer services relations and social interaction that will help them go further to other work. Unlike other social enterprise, the bakery will re invest 65% of its profit back into its self and wider social mission. The rest of the 35% profit will be paid in dividends to shareholders. it will be business people rather than charity. Reinvesting back into the business shows social commitment, we are different here at liberty bakery. Liberty baker’s is aiming to produce quality luxury bread and cakes at market competitive rates. Till the end the business will reflect the product and not social outcomes. when the business is set up, it will be seen as we are helping people who has just gone out of prison, it will be seen as a charity and will not be competitive for other business, that is why we are not pushing the social outcomes but the product itself. The liberty baker’s will be registered as a community interest company (CIC), the number of company registers under the CIC has been growing in the country and government are controlling businesses like this. if successful the community will benefit from it because the aim is to shake things up with creativity and delicious baking and the ex prisoner will develop better skills and engage their time rather than reoffending. Rationale The rationale for this business proposal has evolved from personal experience and need for this gap to be filled in the society. It has been known that most ex prisoner leave prison with little or no skills to help them get a job or make them feel like they part of a community. Liberty baker’s is aiming to provide skills and values to stop them from offending again and being sent to prison again. they can actually make something out of their life by being part of something big but starting small. In any walk of life skills are the key to economic and social success. Which without any shadow of a doubt is one of the main reasons our prisons are so full. Official statistics show that 52% of male offenders and 72% of female offenders have no qualifications whatsoever. A little help is at hand for those offenders who wants to really change. Market research The creativity and new taste will make the product sell, a few gourmet inventions and we have range of diversified product that will make our product stand out. The bakery location will focus on more diverse areas, such as south east London and shop malls; for passer by to have a taste of our luxury cakes and pie while busy doing their shopping. That will also improve social interaction skill between our workers ( ex prisoners). for every member of staff the bakery employ, saves the government and tax payers £940,000 (wise group statistic). Our product is available for every customer to consume and with our new and secret ingredients will make our bread and cake special and at affordable price.The market research for this business done for the people of the community to benefit from this business. Competitors Competitors Liberty baker’s Bread matters is one of the leading social enterprise that promote skills, training and support to the local community at a little cost. at liberty bakery we offer free life skills and training to not only the local community to ex prisoners and no qualification. Greston bakery produce bread, croissants, pies and other bakery products and employ people with no background and or qualifications and cannot get a job. we use healthier ingredients and flour to produce our cake and pie. Robert's bakery they are also a leading bakery that support nominated charity we support individual with life experience skills and quality including the community as a whole. There is no many competitors in this marker because, people may think, it might struggle because it may be difficult to motivate staffs and find people to invest in it because its just bread. What makes the product special is at stake and is the same for any business. market research has been done and there is a gap in market for this. Artisan bread is becoming very popular now and with our new and secret ingredients we will become one of the most biggest bread maker around. List of accredited retailer around • Greggs Woolwich Arsenal- Bakery for sweet & savoury goods 6 powis street, London. SE18 6LF • Belly Busters 7, The slide, London SE18 2NB • Gail’s Bakery- Artisanal bakery for breakfast & lunch 3 Blackheath Village, London SE3 9LA Marketing Target Audience • ex prisoners who are ready to learn new skills and contribute to the community • Every consumers in the community that will buy our product in Greenwich area. The benefit we bring: to who and whom? • A community to feed themselves well • To improve skills for ex prisoners • the nutritional quality of cakes and bread with quality wheat and other grains • economical stability for the workers by paying good wages • using baking as a transformative mode of training by working with wider teams • Engaging ex prisoners from reoffending and having to go back to prison • saving tax payers and government up to £100,000 per year with each staff employed. Finance sales of baking product have been rising up to 62% since 2007 according to market research. It is estimated that £55,170.00 will be required to start the venture Start up costs Store tenancy including council tax: £1200 per month x 12 calendar month = £14,400.00 Equipment, fixture and fitting purchase= £4200 Telephone/ internet installation: £50 and monthly bill: £35 x 12 calendar month = £470.00 Accountant : £1800.00 staffing/ wages: per person: £60 per day (pension, NI, tax) x 20 days a month: £1200 x 12 calendar month= £14,400.00 x 2 worker = £28,800 we aim to recruit up to 8 persons per year, 2 people at a time Training company: £2000 per annum Equipments, protective clothing e.g apron, oven and other utensils = £3500.00 Income different price of breads and cakes to sell. Total income per day vary from £1200-£1600 averagely is £1350 x 52= £70,200 per annum Profit: 15,030