a. Write an INDIVIDUAL three-page external environmental market assessment paper including cover sheet and reference page for a TOTAL of 5 pages. In order to write this paper, your group will first determine an organization (In Vitro Fertilization – IVF) for which it will create a Business Plan. Your group will then select a geographic market area (Orange County, CA – USA) surrounding your chosen organization; you need to determine for which level – local, region, county, state, country, or other countries – you would like to create a Business Plan. It is critical to determine early on your geographic market area for your group’s plan. Group members will then split-up the trends so not all are writing on the same trends. Choose your trends (My trends – Income & Education) from the attached list or others you propose. Your paper will include the following: b. A cover sheet with your paper title, name, date, and course. c. Start your paper with a summary paragraph describing the goal of an external market research analysis. d. Discuss your trends that impact your designated geographic market area. Describe your geographic market area using your groups trends (Income & Education, Women in the workforce & Employment/Unemployment rates – Delaying Childbearing age, Religion Demographics, Best Practice Technology/Desired Genetics, Healthcare Services in the region & who else provides IVF services in the region). Use subheadings to start each trend. Note: You do not have to worry about all trends, you only have to focus on my trends which are Income & Education. e. To research your trends, use websites, newspapers, trade journals, etc. f. After summarizing all of your trends, in the last paragraph discuss which of these trends (at least two) you believe will have the most impact on your chosen organization for the UPCOMING YEAR for your Business Plan and WHY these will have such an impact. g. Identifying your 4 required sources. Use APA format to source. Competencies evaluated: Marketing, Analytical Thinking, and Communication Skills.