• Delivery Hero, “Amigos pari pari” Available from: < www.deliveryhero.com.au > • Menulog, “Amigos Pari Pari” Available from: < www.menulog.com.au/amigos-pari-pari > • Menulog, “Time to eat” Available from: < www.menulog.com.au/time-to-eat#takeaway > • Official restaurants website, “Dominos” Available from: < https://www.dominos.com.au/ > • IBIS World, “Pizza Restaurants and Takeaway in Australia: Market Research Report” Available from here: < www.ibisworld.com.au > Direct link to report: < www.ibisworld.com.au/industry/default.aspx?indid=2010 > 3. Situation Analysis 3.1 Market Analysis “Restaurants in Australia (H4511a)”. Snapshot from < www.IBISworld.com.au > Ibis created this report on basis of research data taken from almost 8,784 restaurants as a sample. Quote: “Changing social trends have fuelled strong revenue growth for the Restaurants industry over the past five years. The industry is expected to post annualised revenue growth of 5.6% over the five years through 2016-17, to total $20.4 billion. Busier lifestyles and diminishing leisure time have increasingly led consumers to turn to restaurants for meals. Restaurants have allowed consumers to combine dining with leisure and avoid spending time on food preparation. These trends are expected to continue in 2016-17, with industry revenue forecast to grow by 3.3% during the year” www.ibisworld.com.au Comment: Our change in social trends has great impact on growth of these restaurants over the five years. Busier life, Cooking shows and to have leisure dine in with your loved ones are one of the main reasons for this trend. Report forecast it revenue growth to grow by 3.3% during the year. Company / Product Analysis Front of the restaurant “Amigos Pizza restaurant” Photo of taken from google street view. Comment: Amigos pari pari pizza restaurant located on 20 Sydney road, Coburg. A very famous area known for its multicultural restaurant, bars, pubs, grocery stores, vegetable markets etc. As for the Coburg area, well educated multicultural people live there create unique atmosphere. Long term business objectives are to build their customer's. Offer them modest great all around tried pizza so more individuals can appreciate. Product Attributes/Pricing/Promotion/Distribution: Restaurant offers many variety of pizzas, chips and beverages. They also offer some promotional deals. 15% off if ordering first time with Eatnow, Zamoto or Menulog and after 7th order the 8th is free. Minimum requirement for delivery is $15 + $3 Delivery cost Ordering from any online or by calls. Menus. Snapshot from Menulog. Offering from their menu. Half n half and salad menus. Snapshot from menulog. All Their pizza’s menu along with their ingredients used in it: Recently added burger’s menu: Snapshot taken from Menulog. Recently added Pasta’s menu. Snack’s bar: Steak sandwich & beverage menu: Environment analysis: Swot analysis: Factors Expansion Strength • Hygienic and healthy pizzas of Amigos pari pari are extremely popular to its customers. • Customers can avail fast service and quick delivery of their foods • The customers can avail wide ranges of pizza specialties like tandoori chicken, amigo special and meat lovers. • Halal Pizzas are special attraction to the customers. • Leader in online and mobile ordering system attracts customers • Options of customizing the topping are special attraction to the customers. • Efficient and effective supply chain management helps in maintaining the image of the organization (Bernhardt et al. 2013). Weakness • High calories and fat of the foods may not be healthy for health conscious people. • The franchise management of the organization is not highly effective causing ineffective customer service • Unavailability of skilled employees lack in providing innovative ideas towards new product launch • The rate of employee turnover is extremely high due to lack of effective training and development program (Pettigrew et al. 2012). Opportunities • Online and mobile ordering system enhance the efficient of home delivery option • Product diversification in term of burgers and pizzas attracts different types of customers • The organization is intended to introduce new flavored pizzas toppings as per the needs of specific regions. • Pizzas are available in different sizes and customer can buy the pizzas as per their choice. • Venture into new market • Growing presence into new market like Brunswick West, Fitzroy North, Pascoe Vale and Moreland leads to increasing sales (Morley et al. 2013). Threats • Intensive competition among the competitors like Domino’s, Pizza Hut and McDonalds are creating huge challenge for the organization (Watson et al. 2016). • Health conscious people are unwilling to buy the pizzas having high calories and fat. • The increasing prices of specific ingredients like Cheese used in the pizzas are creating pressure on the organization.