MODULE: Strategic Management in Action
Please note: word size must be 12 with “Arial” font and 1.5 spacing.
Assessment Information and Marking Criteria
Elements #1, #2 & #3 - 3000 WORDS (100%)
Mark
Learning Outcome
1.
ELEMENT 1 (1,000 words): Strategy Development Processes – Case – Boardroom battles at Hewlett Packard? 34%
#1 & #2
2.
ELEMENT 2 (1,000 words): Organising for Success – Organising for Success – Case – One Sony? 33%
#1 & #2
3.
ELEMENT 3 (1,000 words): Leadership & Strategic Change – Case – Sergio Marchionne: Leading Change in Fiat and Chrysler 33%
#2 & #3
TOTAL MARKS: 100%
Instructions for completing each element:
1. Element 1 (34% of total marks and maximum of 1,000 words): Strategy Development Processes – Case – Boardroom battles at Hewlett Packard? Learning outcomes 1 & 2.
• You are required to provide a (1000 words) answer which identifies and critiques which is the most effective strategy development process for Hewlett Packard to adopt, given the challenges in the Boardroom. You are expected to draw upon and use the theory to support and justify your response.
2. Element 2 (33% of total marks and maximum of 1,000 words): Organising for Success – Case – One Sony? – Learning outcomes 1 & 2.
• You are required to provide a (1000 words) answer drawing upon the theory covered in the module to identify and discuss what are the main configuration hurdles that need to be overcome to create ‘One Sony’?
3. Element 3 (33% of total marks and maximum of 1,000 words): Leadership & Strategic Change – Case – Sergio Marchionne: Leading Change in Fiat and Chrysler? – Learning outcomes 2 & 3.
• You are required to provide a (1000 words) answer in relation to the theory covered in the modules and discuss what types of levers for change were adopted by Sergio Marchionne and justify how appropriate this was to the context of this case.
Learning Outcomes - for this module “Strategic Management in Action”
This module, like all modules, is taught on the basis of achieving intended learning outcomes. On successful completion of the module, the student will be expected to be able to demonstrate the following:
Knowledge and understanding Learning Outcome #1.
Demonstrate an understanding of the strategic issues and choices facing business organisations; and the resource implications of the strategic management process, bearing in mind recent developments in strategic thinking.
Intellectual, practical, affective and transferable skills
Learning Outcome #2.
Demonstrate an understanding of the implementation issues facing business organisations; and the role of leadership and innovation in the management of change.
Learning Outcome #3.
Undertake a detailed analysis and evaluation of the strategic options available to a business organisation and then report and present those findings in an appropriate manner.
The assessment is based on meeting these learning outcomes, where the assessment task is linked to these learning outcomes.