4/16/2017 EUnit Profile MGMT20132 Nexus Academic Centre
http://nexus.cqu.edu.au/courseprofile/view?courseCode=MGMT20132&termCode=2171 1/5
Unit Profiles ›› MGMT20132 Innovation and Sustainable Business Development
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M
GMT20132 Innovation and Sustainable
Business Development
Term 1 2017
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1 Written Assessment
Assessment Title INDIVIDUAL ESSAY AND VIDEO PRESENTATION WITH TRANSCRIPT:
BUSINESS MODELS
Task Description
This is an assignment which must be completed by students individually. It has two components.
Students must write an essay and then explain their essay's main arguments via a short video presentation. The
essay should be a minimum of 1,200 words and no longer than 1,700 words, not including the reference list. The
video presentation should be a minimum of 2 minutes in duration and no longer than 4 minutes. Your video
submission should be accompanied by a (Word document) transcript of what was said in the video.
THE ESSAY (30% of the total mark for this subject)
The objective of this essay is to develop your understanding of the business model as a concept and how a
theoretical understanding of business models can be used to explain value creation, value appropriation and/or the
4/16/2017 EUnit Profile MGMT20132 Nexus Academic Centre
http://nexus.cqu.edu.au/courseprofile/view?courseCode=MGMT20132&termCode=2171 2/5
innovation process at firms in reallife. To successfully complete this assessment, you are required to explore the
academic literature on business models and to write an essay addressing the following statement:
According to Kodama (2009), Zott and Amit (2010), and Itami and Nishino (2010), who published in Long Range
Planning in 2009 and 2010, business models can be conceptualised as activitybased systems. However, these
authors developed significantly different models and insights in their papers when they wrote about business
models as systems. There is a good reason for this. The way in which firms create and capture value can vary
significantly. Much depends on the firm's unique context. In other words, when managers think about their firm's
business model it goes without saying they need to understand the firm at a particular point in time, how it may
need to change but also the elements that compose it. Business models as activitybased systems provide
managers with the flexibility to abstract in all of these ways.
(Links to the above articles can be found on Moodle.)
When you write your essay you should ensure you fully address the above statement and do the following:.
Define the concept of a business model.
Explain what is involved when one conceptualises business models as systems.
Explain how business models as systems can be used to solve static and dynamic problems.
Explain how business models as systems can be used to understand how firms partner.
Explain how business models as systems can be used to understand the innovation process.
Explain Kodama's (2009), Zott and Amit's (2010), OR Itami and Nishino's (2010) arguments in more detail
through the use of an example, that is, by explaining the business model of one firm in more detail. (You only
need to focus on the articles of one of the articles referred to above, that is, only one business model
framework or model.)
Identify which article you thought helped you understand business models as systems the most and explain
why. (You can identify one article, two or all three if you want.)
Conclude by briefly discussing the significance of your findings for the future of business models.
N.B. You should feel free to use diagrams to illustrate points in your essay, including develop hybrid
frameworks and models of your own based on your research.
You should include at least 5 references and no more than 20 references. All sources must be highly credible and
fully referenced. Please note that academic misconduct and late submission penalties will apply to this assessment
as per the university policies.
THE VIDEO WITH TRANSCRIPT (20% of the total mark for this subject)
The video is based on your essay's findings. The video submission should be accompanied by a (Word document)
transcript of what was said in the video.
The objective of this video is to develop your (practical) video production skills and ability to explain difficult
theoretical concepts to laypeople.
To successfully complete this part of the assessment, you are required to produce a short video that summarises the
key arguments of your essay. However, your video should not just be a verbatim repeat of what was said in your
essay. It should be uniquely descriptive and allows you to explain what you learned about business models as
systems. You should make clear how you plan to use a business models as systems approach in your future career
To maximise your marks, you should highlight the insights you derived from learning about the firm you discussed in
your essay. Make sure your explanations are concise and easy to understand by people with little business training.
Students will be rewarded for using the video medium effectively and creatively. You should feel free to use humour
or take a more formal approach if this suits you.
You should make sure your transcript makes sense without the accompanying video, that is, it makes sense to
someone even if they do not have the opportunity to view and listen to your video submission first.
Hint: It is a good idea to put together a transcript for the video before starting work on the video. You will be able to
work faster and more efficiently if you do so.
To reiterate, please note that academic misconduct and late submission penalties will apply to this assessment as
per the university policies.
Assessment Due Date Week 6 Thursday (20Apr2017) 11:45 AM AEST
Return Date to Students Results and feedback available in the unit gradebook within 2 weeks.
Weighting 50%
Assessment Criteria
See Moodle for more detailed rubric information.4/16/2017 EUnit Profile MGMT20132 Nexus Academic Centre
http://nexus.cqu.edu.au/courseprofile/view?courseCode=MGMT20132&termCode=2171 3/5
Referencing Style American Psychological Association (APA)
Submission Online
Essay & Transcript: Word documents uploaded to Moodle. Video: Video file
uploaded to Moodle and/or provide the link address to your own YouTube
channel, etc. on your transcript document. Remember to NOT set your video to
'private' if you use YouTube.
Learning Outcomes Assessed This section can be expanded to view the assessed learning outcomes
Graduate Attributes This section can be expanded to view the assessed graduate attributes
2 Written Assessment
Assessment Title GROUP REPORT AND GROUP PRESENTATION: THE BUSINESS CASE
Task Description
This is a group assignment that involves two components: a written report and a presentation via PowerPoint.
To successfully complete these two assessment components you are required to join a group. As part of a group you
will be developing a business case document. Your group will also be presenting your business case via a
PowerPoint presentation. (N.B. In the first few weeks of term, students will be required to selfselect into and form
groups of 3 to 4 students, maximum of 5 students.)
The business case document should be a minimum of 1,500 words and no longer than 2,500 words. The PowerPoint
presentation should be roughly 12 minutes in duration and every group member should contribute (roughly) equally.
THE BUSINESS CASE REPORT (25% of the total mark for this unit)
The business case document should be a minimum of 1,500 words and no longer than 2,500 words (excluding
preliminaries, tables, figures, reference list and appendices). The objective of the business case report is to develop
your ability to convincingly argue a business case, which is a key function of business development.
To successfully complete the business case report your group is required to undertake the following activities:
Identify for whom and/or for which organisation you will be writing the business case. (For instance, you might
be pitching to an investor or the management of a company). Hint: choose a person/company that at least
one of your group members knows well (e.g. a group member's current employer) OR that is in the public eye
(i.e. there is a lot of publicly available information about this person/company).
Identify an innovation that your group believes could be reasonably discussed as the subject of the business
case. The innovation you choose should have the potential to be developed sustainably over a commercially
viable period of time. (It can be an innovation your team came up with yourselves or something you learned
about by reading or watching TV, etc.)
Consider and evaluate the possible business models that could be used to realise the opportunities inherent
in the innovation.
Develop the business case document based on the business template provided in class. This will require you
to write a business case with five separate sections: 1) The problem the innovation can solve; 2) Benefits of
the innovation; 3) Strategic response or plan ; 4) Project options analysis; and 5) Delivery of the
recommended solution.
Students will have the opportunity to work on the business case document in class from week 6. Each group is
required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business
case development process. Students are required to base their analyses on data that is reasonably and ethically
sourced, and use assumptions that can be justified in a commercial setting.
Responsibility for structuring, coordinating, and managing processes to finalise the business case lies with each
team. Teams are encouraged to work with content beyond Tidd & Bessant (2013) and Osterwalder & Pigneur (2013).
Teams must take charge and deliver a business case capable of convincing key or principal stakeholders that a
return is assured.
You should have at least 5 refereed journal articles, at least 15 other sources (e.g. statistics, annual reports, industry
publications, etc.), appropriate justification or mathematical models (such as, NPV analysis, Wolfram alpha), and