Part 1 Analysis of a Case: Starbucks Use your textbook to choose 3 concepts found within the case Starbucks. An example would be hospitality, marketing, leadership, global markets, customer service etc. You analysis should include three applications of concepts paradigms and frameworks that you have learned from the readings, videos, and any research • You will be graded on your knowledge of the definition (7) • The application in the case (7) • Reference to material, extra readings (from your research or your peer links) peer presentations or form any readings posted. etc. (7) • Each one is worth 7 points for a total of 49 marks. Heading: Tourism Here is an example: One of the strengths in the case is the reliance on tourism. Tourism is ...there are many types of tourism such as...In the case we can identify two types of tourism...or...currently tourism is at this point... however they have the ability with...to move into....in our readings or in an article or in our research etc. This example is to assist you to get started however you can use any format you choose. Here are some other things that may help you extract the information. You may want to look at the strengths and weaknesses (these are always internal) and opportunities and threats (these are always external). You might think about the legal considerations, the environmental considerations as well as the financial considerations if this will expand your application. Remember I have read the case so you do not need to reiterate the case. You will be graded on concepts and application. This is taking the knowledge you have and applying it to the case. Use citing when referencing. Content is important. Use Headings No more than two pages per concept double or single spaced. Part 2 Application 10 marks ( 1 page ) “ The chief should be the poorest one in the community” Lakota Proverb What is this referring to and what is the context in which it was presented. What is your response to this? Do you agree, is this feasible, what would it look like in application? Just some questions to get you started. ______________________________________________________________________________ First Nations University of Canada School of Business and Public Administration Administration 261 Introduction to Hospitality Tourism and Gaming Entertainment Management Final Exam Professor: Jo-anne Goodpipe