Individual assignment A market analysis report on Pinatex export to any of the five countries (India, Nepal, Australia, China and Brazil) 1) Cover page: Title of the assignment, name, id, Workshop time and day, name of the Lecturer/tutor,Campus, word counts 2) Executive Summary: Summarize all sections of the report in a succinct manner (half page or max. 1 page) 3) Table of contents: put contents with page numbers 4) Introduction: Purpose, country and product chosen, marketing theories used if any, structure of the report etc. 5) Background on product and country ------Justification of your chosen country 6) Environmental analysis/Impact of key variables: identify and explain the impact of key variables............................................ You may follow the instructions and guidelines shown below: For example: Competitive forces [Identify and list in the table below the competitors in each of the product categories and sub-product categories. List the products/brands they compete with in the product categories targeted by your organisation] Competitors Competing products Scenario: Explain the changes that took place/may take place in that environment Implications: List the implications for your chosen company in terms of opportunities (positive) and threats (negative) List Opportunities Rating* List Threats Rating* 1. 2. 3 5 4 3 2 1 1. 2. 3 5 4 3 2 1 The rating is based on a double-digit, 5-point scale, for the degree of significance and for probability of occurrence. For the degree of significance 5 = extremely significant, 4 = quite to highly significant, 3 = significant, 2 = reasonably significant, and 1 = not very significant. For probability of occurrence 5 = extremely likely, 4 = highly likely, 3 = quite likely, 2 = moderate, and 1 = low probability. Technological forces Scenario: do the same as mentioned above Implications: do the same as mentioned above Opportunities Rating* Threats Rating* 1. 2. 3 5 4 3 2 1 1. 2. 3 5 4 3 2 1 You may apply the same structure for other variables. 7) Conclusions 8) References: at least 10 (5 academic journals) Marking criteria Maximum Structure, grammar and presentation 5 Background information on product and country 5 Economic environment 5 Political/financial environment 5 Social/cultural environment 5 Technological environment 5 Contemporary environmental variables 5 Referencing TOTAL 5 40 Late penalty if applied (2 marks per late day) Penalty for plagiarism if applied Modified total score You may refer to the textbook’s chapters relevant to each criterion and find what are the important aspects that will be appropriate to include about each type of environment with regards to Pinatex for the country they have chosen. E.g in India, the social and cultural background will encourage the use of Pinatex as Indian people consider the cow as sacred. So there would be some opportunity to sell Pinatex in India.