New Zealand National College New Zealand Diploma in Business (Leadership and Management) (Level 6) Assessment Pack Course Code and Title: 601 Leadership and Social Responsibility NZQA Level: 6, Credits: 20 Assessment 1: Individual Assignment (Research Based Case Study) Assessment Aim Current assignment is aimed at testing the understanding of learners about role of values and ethical leadership, corporate social responsibility and codes in leading a successful organisation. Learning outcome covered 1. Examine the role of ethical leadership and corporate social responsibility within the change management process. 2. Analyse the characteristics of corporate social responsibility and the role of stakeholders for the efficient and effective performance of the entity. 3. Critically evaluate the influence of codes of values on leadership performance, decision-making and productivity within organisations. Requirements Assume that you have been recruited by a growing restaurant chain in New Zealand. They are expanding rapidly both inland and overseas through franchising options. The CEO, a serial entrepreneur by nature, has recruited you as a consultant to guide him in ethical decisions for the expansion of his business. You are required to deliver a comprehensive plan for including processes in his strategic plan that will enable the organisation address issues such as corporate social responsibility, developing culture of ethical practices through codes and maintain a leadership heritage that leaves the company with sustainable ethical organisation. You are required to go beyond the scope of prescribed text and use information from various reviewed sources to demonstrate understanding of theories and scopes of application of those theories.In doing so, you are required to demonstrate your research by citing at least five peer reviewed journal articles, identify three leadership theories that are used as tools in the business industry to lead organisations and evaluate their effectiveness and relate tools with the management scenario in the above scenario. You should adequately reference the sources of their information using APA referencing style to avoid plagiarism. You are required to prepare a strategic plan with the following details: 1. Compare at least three schools of thought that provide businesses guidelines of ethical behaviour in their practices and recommend one to be followed by the business. Justify your choice in your recommendation. (LO1 and LO3) 2. Reviewing at least five peer reviewed scholarly articles identify best practices of Corporate social responsibility in New Zealand business organisation. Recommend three strategies that ensure good practices of corporate social responsibility within this organisation through the rapid change process that it is experiencing through expansion. (LO1 and LO2) 3. Evaluate the need for value driven tactics in successful leadership in a change driven organisation. Recommend five specific strategies that will ensure successful leadership within this organisation with descriptions of examples for each strategy. (LO1 and LO3) 4. You are further required to summarize your answers in a report and an oral presentation that reflect professional standards of practices within business organisations (PCA skills). Written report details 1. Your answers should demonstrate application of theories in practices of the organisation in the case. 2. Your answers should show consideration of facts in the case scenario to develop workable practical solution. 3. Your report is expected to meet the standards of a business document that is evident through formatting, spell checking, use of table of contents and header and footer (as required) and suitable use of referenced information. Oral presentation details 1. The Presentation is a compulsory element of your assessment and must meet the high standard in all three components of assessment (Appendix 1), i.e. Content structure / ideas, Language and Delivery and Technical. 2. High standard is demonstrated by achieving 3-Good or above for 80% of criteria separately in all three sections (A, B and C). 3. The presentation should not 8-10 minutes in length. 4. The assessor is looking for presentations that meets expectations of business professionals. So, dress smartly, use your words carefully, be punctual and use information in recommending and supporting a solution. Pass Criteria: Students must receive a ‘Competent’ (‘C’) grade in each assessment for a component, in order to pass the component. Students are required to successfully complete each assessment task in an assessment to demonstrate competency in the learning outcomes (and subsequently the GPOs) being assessed. Students will be given a feedback after each assessment instance, and a total of two re-sits to demonstrate their competency in each assessment. Students that have not met a specific GPO requirement will be required to re-sit assessments for that specific GPO only. Students that fail to achieve a ‘Competent’ (‘C’) grade in an assessment at the end of the three attempts will receive a ‘Not Yet Competent’ (‘NYC’) grade. Plagiarism policy Plagiarism is considered to be a serious misconduct in an academic environment and NZNC maintains a zero tolerance for failing to maintain the originality of a student work. Failure to maintain the originality of your work may not only result in ‘Not Yet Competent’ (‘NYC’) grade in your current work but also may lead to further disciplinary actions including expulsion from the programme. So, do not plagiarise. Judgement criteria: Assessment task Judgment criteria Competent (C) Further work required Comments 1. Compare at least three schools of thought that provide businesses guidelines of ethical behaviour in their practices and recommend one to be followed by the business. Justify your choice in your recommendation. (LO1 and LO3) Responses may vary but should include any three of the following: Strawmen theory, Kanatian theory, Just theory, Rights theory. The comparison should indicate practical implications for adopting a particular school of thought. Justification of adopting a particular school of thought as guiding principle should elaborate its relevance to the business practices within the organisation. 2. Reviewing at least five peer reviewed scholarly articles identify best practices of Corporate social responsibility in New Zealand business organisation. Recommend three strategies that ensure good practices of corporate social responsibility within this organisation through the rapid change process that it is experiencing through expansion. (LO1 and LO2) Sufficient referencing provided for the cited articles and ensuring the cited works are from scholarly journals. The role of Corporate social responsibility in developing a culture of value based decision making process within the organisation is discussed and related with the given organisation. Recommended strategies may vary but should relate to the business practices of a rapidly growing organisation going through changes. 3. Evaluate the need for value driven tactics in successful leadership in a change driven organisation. Recommend five specific strategies that will ensure successful leadership within this organisation with descriptions of examples for each strategy. (LO1 and LO3) Student response should encompass the role of sustainable leadership practices that ensure continuity of strategic vision within the organisation. Response should also compare other approaches to leadership with this tactic. Recommended strategies may vary but should be justified through practical implications of choosing this approach within the organisation. 4. You are further required to summarize your answers in a report and an oral presentation that reflect professional standards of practices within business organisations (PCA skills). Report achieves high level of professional formatting and adequate referencing in current APA format. Presentation is professional in all three areas (Appendix I-Marking guide): o Content structure/ideas o Language and delivery o Technical Students should demonstrate high level (80% of the scoring in presentation should achieve3- Good and above) presentation skills in all three category of assessment. Appendix I: Presentation Marking Guide (Individual) Student name: ___________________________ Student ID: _____________ A. Content structure / ideas 4 – Excellent 3 – Good 2 – Fair 1 – Poor 1. Focus Purpose of presentation is clear from the outset. Supporting ideas maintain clear focus on the topic. Topic of the presentation is clear. Content generally supports the purpose. Presentation lacks clear direction. Big ideas not specifically identified. No focus at all. Audience cannot determine purpose of presentation. 2. Organization Student presents information in logical, interesting sequence that audience follows. Student presents information in logical sequence that audience can follow. Audience has difficulty following because student jumps around. Audience cannot understand because there is no sequence of information. 3. Visual Aids Visual aids are readable, clear and professional looking, enhancing the message. Visual aids are mostly readable, clear and professional looking. Significant problems with readability, clarity, professionalism of visual aids. Visual aids are all unreadable, unclear and/or unprofessional. 4. Question & Answer Speaker has prepared relevant questions for opening up the discussion and is able to stimulate discussion. Speaker has prepared relevant questions for opening up the discussion and is somewhat able to stimulate discussion. Speaker has prepared questions but is not really able to stimulate discussion. Speaker has not prepared questions. B. Language and Delivery 4 – Excellent 3 – Good 2 – Fair 1 – Poor 1. Eye Contact Holds attention of entire audience with the use of direct eye contact, seldom looking at notes. Consistent use of direct eye contact with audience, but often returns to notes. Displays minimal eye contact with audience, while reading mostly from the notes. No eye contact with audience; entire presentation is read from notes. 2. Enthusiasm Demonstrates a strong, positive feeling about topic during entire presentation. Mostly shows positive feelings about topic. Shows some negativity toward topic presented. Shows no interest in topic presented. 3. Elocution Student uses a clear voice so that all audience members can hear presentation. Student’s voice is clear. Most audience members can hear presentation. Student’s voice is low. Audience has difficulty hearing presentation. Student mumbles, speaks too quietly for a majority of audience to hear. 4. Time Management Students start and finish presentation in time, Students start presentation in time and could not finish in time, Students could not star presentation in time but they finish in time, Students could not start and could not finish presentation in time, 5. Environment set up files student need for the presentation are opened and placed in one folder on the computer and computer link to the projector files they need for their presentation are not opened or not placed in one folder on the computer and computer link to the projector files they need for their presentation are not opened and not placed in one folder on the computer and computer link to the projector files they need for their presentation are not opened or not placed in one folder and the computer is not link to the projector C. Technical 4 – Excellent 3 – Good 2 – Fair 1 – Poor 1. Knowledge Demonstrate clear knowledge and understanding of the subject. Show clear knowledge and understanding of most of the subject area. Show some knowledge and understanding of the subject area. Show no knowledge and understanding of the subject area. 2. Research Evidence of thorough research and preparation. Evidence of sufficient research and preparation. Evidence of some research and preparation. Evidence of no research and preparation. 3. Discussion of new ideas Demonstrate thorough knowledge while discussing new ideas. Show sufficient knowledge while discussing new ideas. Show some knowledge while discussing new ideas. Show no knowledge while discussing new ideas. 4. Argument Opinion set out in a concise and persuasive manner. Opinion is not set out in a concise and persuasive manner. Opinion is clearly demonstrated but not persuasive. Opinion is not demonstrated or highlighted. 5. Questions Responded very well to technical questions. Could answer most technical questions related to the presentation. Could answer some technical questions related to the presentation. Could not answer any technical questions related to the presentation. Overall Comments/recommendations for improvement: Assessment date/s C/NYC Remarks Adapted with enhancement from © 2004 National Council of Teachers of English/International Reading Association -------------------End of Assessment------------------- Assessment 2: Individual Assignment (Case Study Based Research) Assessment aim The assignment is aimed to evaluate learners’ ability to apply the understanding of Treaty of Waitangi, Globalisation and Sustainable development in developing a socially and Ethically sound New Zealand organisation that demonstrates good performance. Learning outcome covered 4. Evaluate the impact of social and ethical environment of business of an organisation and the effect on the organisational performance. 5. Critically analyse the principles of the Treaty of Waitangi and its impact on corporate social responsibility for organisations in New Zealand. 6. Critically analyse the implications of globalisation and sustainable development on entity goals and business practice within modern organisations. Scenario Insurer Youi cops $320,000 fine for widespread Fair Trading Act breaches; Side-steps fine of up to $9 million Youi has been fined a modest $320,000 for using misleading sales techniques when attempting to sell policies to people seeking quotes. The South African insurer faced a potential fine of up to $9 million for 15 Fair Trading Act breaches, brought against it by the Commerce Commission. At sentencing on Thursday, Judge Philip Recordon told the Auckland District Court the lawyers for the Commerce Commission and Youi had agreed $320,000 was an appropriate penalty. He said he only received the case on Wednesday and the two parties had done most of the work in concluding what the size of the fine should be. He acknowledged his job wasn’t to simply “rubber stamp” their work, but said “it would be wrong for the court to even tinker with anything that had been agreed to”. Recordon accepted Youi’s penalty was discounted as it pleaded guilty to the charges, had expressed remorse, and endeavoured to fix its problems. However, in awarding a discount, he also acknowledged Youi had already forked out to pay the Insurance Council of New Zealand a $100,000 fine for breaching its code of conduct. Furthermore, he noted the effect bad publicity in the media, had had on the company. Website created opportunity for hard sell phone calls The charges Youi has been sentenced for relate to misrepresentations made between July 2014 and February 2016. The Commerce Commission’s counsel, Alysha McClintock, told the court Youi admitted its website gave people the impression they could get a quote online without speaking to a sales representative. She said it’s common for people to research things like insurance online, as they're often attracted to doing so without talking to a salesperson. Yet in 80% to 90% of cases, Youi’s salespeople used the online queries to make unsolicited sales calls, which in some instances involved the use of unlawful techniques to get the sale across the line. Youi acknowledged in the fine print of its website that it “might” or “may” call customers, yet McClintock said this disclosure wasn’t clear enough. Customers caught in a ‘cycle of misrepresentation’ Youi also admitted that some of its telephone salespeople told customers their bank or credit card details were required to generate a quote, even though this wasn’t the case. Having reviewed 66 sales calls where complainants alleged they had been misled, McClintock told the court even people reluctant to hand over their bank details were talked into it. “For some customers, when they were preparing the quote, they were in fact setting up an active policy,” she said. Youi admitted that in the worst cases, it debited consumers’ bank or credit card accounts without their permission or knowledge. Some customers also received invoices for unsolicited insurance policies that didn't specify they were under no obligation to pay for the policies because they had been unsolicited. The Commerce Commission said Youi’s offending confused customers. Furthermore, Youi made it difficult for customers to cancel their policies and get refunded. McClintock said in some instances it became difficult for customers to get out of Youi’s “cycle of misrepresentation”. Clement ‘ambushed’ Wearing her hat as a victim rather than a journalist, Diana Clement told the court about how she felt “ambushed” by Youi, after she was charged $592 for a policy, when she thought she was getting a quote. “I felt I had been lied to,” she said, as Youi’s CEO, Danie Matthee, rang her after she published a story on her experience to say it was a one-off incident by a rogue employee. Meech, who was opposed to Clement speaking in court without it being planned, said Matthee made that comment with the knowledge he had at that point in time. Debate over whether problems were 'systemic' McClintock excused Youi of deliberately engineering its business in such a way that staff would make false representations. Rather, she said Youi had accepted its performance-based approached incentivised staff to misbehave. There was an environment, affecting Youi’s 600 sales staff in New Zealand, Australia and South Africa, where sales were prioritised over customers. She said it was a “systemic rather than a systematic” problem, in that some salespeople acted “deliberately or recklessly”. Youi’s lawyer, Oliver Meech, rejected this assertion in court, saying the problem wasn’t widespread or ingrained in the company’s structure. Youi has introduced new ‘values based’ staff training Meech said Youi had fully refunded customers who had been wrongfully charged; the company’s CEO personally saying sorry to many of them. It had changed the wording on its website to say phone calls would be made to those requesting quotes online. While in the past Youi’s managers checked one of every salesperson’s calls per month, they were now checking two. The insurer had also introduced a new “values based” sales training system and changed the way it remunerated staff. Meech said Youi assured there hadn’t been any instances where it charged people for policies they thought they were getting quotes for, since April. Judge Recordon praised Youi for making these changes and accepted its misconduct wasn’t “deliberate or intentional”. He also acknowledged Meech’s view that it had its “fair share of adverse publicity”. ‘Our focus now is to continue to grow our New Zealand business’ The Commerce Commission has released a statement saying: “The penalty handed down to Youi in court today serves as a strong reminder to businesses to ensure that customers clearly understand each step of the quotation and sales process and when, and how, they are committed to any purchase. “Businesses should also make sure that they have robust compliance programmes to assist their staff to understand their obligations to consumers.” Youi has declined interest.co.nz’s request for an interview, but Matthee has said in a statement less than 0.2% of the policies issued during the time of the investigation were done without consent. McClintock however told the court it was impossible to know how many people were affected by Youi's misconduct. Matthee said: “While this behaviour was never condoned by the company, we have acknowledged that errors were made and that even one error of this nature was too many. “Our focus now is to continue to grow our New Zealand business and provide awesome service to our 50,000 plus customers, thousands of whom have had their say and posted feedback on the Youi Wall which reflects an overall customer satisfaction rating of 91%. “We are also committed to the almost 400 Kiwis we employ locally, and the broader insurance market where Youi provides much needed product differentiation and price competition.” Source: Tibshraeny, J. (2016). Insurer Youi cops $320,000 fine for widespread Fair Trading Act breaches; Side-steps fine of up to $9 million, internet.co.nz, New Zealand, Retrieved from http://www.interest.co.nz/insurance/85252/insurer-youi-cops-320000-fine-widespread-fair-trading-act-breaches-side-steps-9 Requirements Carefully read the above case and answer the following question with reference to relevant theories and frameworks. You are required to go beyond the scope of prescribed text and the case scenario. Use information from various reviewed sources to demonstrate understanding of theories and scopes of application of those theories. You should adequately reference the sources of their information using APA referencing style to avoid plagiarism. You are required to prepare a business analysis report with the following details: 1. Examine the Youi case and identify two social implications and two ethical implications of their Fair trading act breach in New Zealand. Comment on the leadership influence that might have influenced this ethical breach with the organisation’s staff. (LO4) 2. Youi Insurance operates in Australia and South Africa in addition to New Zealand. Comment on how this case in New Zealand may influence their business operations in other two countries. Comment on the benefits and shortcomings of a globalised operation like Youi. How should a multinational organisation like Youi position itself in order to safeguard itself in a scenario like in the case? (LO6) 3. Conduct a thorough research on the Principles of Treaty of Waitangi. Recommend Youi management three strategies that may help them structure their Corporate Social Responsibility (CSR) strategy in line with the treaty principles. (LO5) 4. You are further required to summarize your answers in a report that reflect professional standards of practices within business organisations (PCA skills). Report structure The report should be presented in a professional manner with a word count of around 1500 words (excluding references and appendices). Report should be properly referenced using current APA referencing style acknowledging sources of information used within your report. Written report details 1. Your answers should demonstrate application of theories in practices of the organisation in the case. 2. Your answers should show consideration of facts in the case scenario to develop workable practical solution. 3. Your report is expected to meet the standards of a business document that is evident through formatting, spell checking, use of table of contents and header and footer (as required) and suitable use of referenced information. Pass Criteria: Students must receive a ‘Competent’ (‘C’) grade in each assessment for a component, in order to pass the component. Students are required to successfully complete each assessment task in an assessment to demonstrate competency in the learning outcomes (and subsequently the GPOs) being assessed. Students will be given a feedback after each assessment instance, and a total of two re-sits to demonstrate their competency in each assessment. Students that have not met a specific GPO requirement will be required to re-sit assessments for that specific GPO only. Students that fail to achieve a ‘Competent’ (‘C’) grade in an assessment at the end of the three attempts will receive a ‘Not Yet Competent’ (‘NYC’) grade. Plagiarism policy Plagiarism is considered to be a serious misconduct in an academic environment and NZNC maintains a zero tolerance for failing to maintain the originality of a student work. Failure to maintain the originality of your work may not only result in ‘Not Yet Competent’ (‘NYC’) grade in your current work but also may lead to further disciplinary actions including expulsion from the programme. So, do not plagiarise. Judgement criteria: Assessment task Judgment criteria Competent (C) Further work required Comments 1. Examine the Youi case and identify two social implications and two ethical implications of their Fair trading act breach in New Zealand. Comment on the leadership influence that might have influenced this ethical breach with the organisation’s staff. (LO4) Response may vary but may encompass the following: Social implications -Influences on practices of other business organisations or influences on consumer trust on the services. Ethical implications –Practices may be justified or unjustified using different schools of thoughts of ethics. Comment on the leadership influence may encompass impact of remuneration structure. 2. Youi Insurance operates in Australia and South Africa in addition to New Zealand. Comment on how this case in New Zealand may influence their business operations in other two countries. Comment on the benefits and shortcomings of a globalised operation like Youi. How should a multinational organisation like Youi position itself in order to safeguard itself in a scenario like in the case? (LO6) Interlinked global brand presence and cumulative effect on overall brand may be identified. But responses may also include cultural influence on acceptance of practices thus having different impacts in different countries. Recommendations should be practical and justified with benefits for the organisations. 3. Conduct a thorough research on the Principles of Treaty of Waitangi. Recommend Youi management three strategies that may help them structure their Corporate Social Responsibility (CSR) strategy in line with the treaty principles. (LO5) Discussion should encompass five principles of the Treaty. Recommended strategies may vary but should relate with any three of the above mentioned principles in relation to CSR. 4. You are further required to summarize your answers in a report that reflect professional standards of practices within business organisations (PCA skills). Report achieves high level of professional formatting and adequate referencing in current APA format. -------------------End of Assessment-------------------