Marketing plan – report part a Value 30% Semester: Class: Group Mark: Student names: Company Objectives Objectives, Mission Statement（choose） 0 0.1 0.2 0.3 0.4 0.5 Market overview 13.3% Market Category, Size, Growth, Structure, Trends (PEST) 0 0.3 0.6 0.9 1.2 1.5 Competitor Analysis 10% Strengths/ weaknesses, performance, positioning 0 0.5 1.0 1.5 2.0 2.5 Buyer Behaviour 6.7% Identification of roles, decision stage, decision type 0 0.2 0.4 0.6 0.8 1.0 Market Segmentation 10% Segmentation Table 0 0.1 0.2 0.3 0.4 0.5 Internal Analysis 10% SWOT analysis, current marketing strategies (4p's or 7p's) 0 0.2 0.4 0.6 0.8 1.0 Marketing plan – Report feedback Criteria Missing Poor Fair Good Very. good Exc’t Comments Assessor: Date: EXPLANATION OF MARK AWARDED Excellent Unequivocal understanding of question/theory. Answers all its parts comprehensively and accurately. Focuses particularly well on crucial points/issues. Very good Good understanding of question/theory. Answers all parts/aspects of question. Good Sufficient understanding of question/shows some understanding of theory; answers most parts of question; lacks comprehensiveness; may feature minor inaccuracies. Fair Borderline understanding of question; may not have answered all the issues which the question raises; lack comprehensiveness; may feature some inaccuracies. Poor No demonstrated understanding of question/theory; few issues raised by the question have been answered; many inaccuracies; much irrelevant material. Missing Did not answer a question.