Assessment Details Qualification Code/Title BSB40215 Certificate IV in Business Assessment Type Assessment -02 Time allowed Due Date Location AHIC Term / Year Unit of Competency National Code/Title BSBINN301 Promote innovation in a team environment Student Details Student Name Student ID Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________ Date: _____/______/__________ Assessor Details Assessor’s Name RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY Feedback to student: ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights. Signature: _______________________________ Date: ______/_______/___________ Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________________________ Date: ______/_______/___________ Instructions to the Candidates  This assessment is to be completed in class supervised by assessor.  Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.  If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.  Please refer to the College re-submission and re-sit policy for more information.  If you have questions and other concerns that may affect your performance in the examination please inform the assessor immediately.   Assessment Task 2 – Support and guide innovation in a team environment Submission details The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective The candidate will demonstrate the knowledge and skills necessary to support and guide innovation in a team environment and reflect on how the team is working. Assessment description Using the scenario information supplied, the candidate will work within a team to model behaviour that encourages and supports innovation, such as seeking and using innovative ideas, sharing and discussing ideas, etc. The candidate will then plan and lead an activity to encourage innovation. This activity should be based on the innovation tools and techniques discussed in Section 2 of the Student Workbook. The candidate will be given an opportunity to reflect on their performance and the team’s performance and answer follow-up questions to demonstrate understanding of innovation and teamwork. Procedure/Instructions 1. Review the scenario for the case study organisation you selected in Assessment Task 1. 2. Work with the same team as Assessment Task 1. 3. Reflect on the idea or topic you raised in Assessment Task 1 to research further and discuss in an upcoming meeting. 4. Research the idea or topic. Reflect and refine your innovative idea. 5. Plan how you will present and discuss the idea to your team in a team meeting. Plan an activity (such as brainstorming, mind mapping, 5-whys, force field analysis, etc.) that will help you explore, develop and refine the idea with your team. 6. Prepare to overcome barriers and objections to your idea. Hint: use feedback from Assessment Task 1 to help you improve your performance in the team. 7. Arrange a time with your assessor for your team to be observed while you present your idea and conduct your activity and follow-discussion. 8. Present your idea to your team and encourage participation and further discussion using your planned activity. 9. During the activity, use feedback from your team to develop and refine your idea. 10. During the activity, demonstrate techniques for overcoming barriers that may arise. Employ the communication and resolution techniques discussed in the Student Workbook in order to deal with objections and conflicting points of view. 11. Participate as other team members present their ideas and run their activities. Offer helpful criticism, comments, or objections where necessary. Celebrate and support other team members’ innovative ideas. 12. After your assessor has observed your team meeting, respond to the follow-up questions provided in Appendix 2. Answers may be provided verbally or on paper, depending on the instructions of your assessor. 13. Arrange a time to meet with your assessor to discuss your answers to the questions mentioned above, if responding to them verbally. Assessor will provide further instructions in class room on completing assessment tasks which will clearly outline all requirements in more detail and simplistic way according to your understanding level. You may also request your trainer for additional information and may seek help with summarising of all instructions. Submission specifications You must: ● present your idea to your team in the presence of your assessor ● conduct an activity with your team members and hold a group discussion in the presence of your assessor ● actively participate in the presentations and activities of your fellow team members ● respond, either verbally or on paper (according to your assessor’s instructions), to the follow-up questions provided in Appendix 2. Appendices Appendix 1: Innovation scenarios Scenario 1: Cappuccino Cafe Cappuccino Cafe is an Italian coffee chain attempting to enter the Australian cafe market. It will open its first store in a popular shopping centre in the middle of one of Australia’s major cities at the beginning of next summer. The owners of Cappuccino Cafe are aware that there are three major competitors with stores in the same shopping centre. They know they need to come up with an innovative marketing campaign including an opening event to lure consumers into their store. Cappuccino Cafe stores make their espressos and cappuccinos using a Southern Italian style blend of Arabica and Robusta coffee beans. The owners of the chain believe the quality of their coffee is superior to that of their competitors and believe that once customers try their coffee they won’t want to drink anything else. They are going to charge similar prices to their main competitor. Cappuccino Cafe wants to launch its newest product, Cafelato, a mixture of coffee and cinnamon gelato at the opening event. Cappuccino Cafe does not want to have a fresh innovative marketing campaign. They don’t want to have a boring, conventional marketing campaign using traditional advertising media such as billboards and newspaper ads. Innovation challenge Plan an innovative marketing campaign for Cappuccino Cafe. The campaign must promote the new store and the new product. 1. Propose strategies for generating brand awareness 2. Decide which advertising media you will use 3. Plan the store opening event: a. propose strategies for attracting potential customers b. propose strategies for encouraging people to try the new product. Key information: ● There is no limit on your campaign budget. ● Your target market is the coffee drinkers who shop at Harbour Bridge Shopping Centre. ● The store is in a prime location in the shopping centre. Scenario 2: Home Reinvention Home Reinvention is an Australian importer and manufacturer of fixtures, fittings and furniture. It has a large range of goods and offers homemakers an impressive choice of style options. Each piece of furniture reflects the history, tradition, creativity and innovation of the Home Reinvention team of craftspeople. Home Reinvention is known for its high standards of workmanship and exceptional attention to detail. The business introduces new products every year to provide their customers an up-to-date selection. Home Reinvention sells: ● fireplaces: marble, polished timber and antique mantles ● heritage bathroom ware: vanity units, tiles and tap ware ● lighting ● fine brass accessories and feature doors ● original, reproduction and custom items of furniture. A major competitor, Heartlands Heritage, has recently reduced Home Reinvention's market share. Heartlands Heritage has a policy of using only reclaimed and sustainable materials to make all its furniture, delivery takes only three days, and has lower prices. None of their furniture is custom made. Management at Home Reinvention have realised that they need to make some improvements in their business. They need to recapture the market share lost and possibly even gain market share in the near future. Home Reinvention brought in a consultant who carried out an analysis of every product line and manufacturing practice. The consultant assessed whether production agreed with the company’s core principles. The consultant also evaluated the environmental impact of production. The consultant identified the following issues. 1. The quality of finished products is inconsistent. ○ Possibly due to old-fashioned production methods. ○ Finished products are sent to a quality control department for inspection. If an operator accidentally uses the wrong part or finish, the mistake is not detected until the end of production. The production plant currently has a 20% defect rate. The result is a lot of expensive rework. 2. There is a need for improved manufacturing efficiency. ○ Large inventories of raw materials and parts kept on site at all times. ○ These inventories require substantial space and can result in damage or spoilage to raw materials or parts. ○ Water and energy consumption levels are too high. 3. The environmental impact of manufacturing practices needs to be reduced. ○ The timber that Home Reinvention uses does not come from sustainable forests. ○ The manufacturing processes typically result in significant amounts of waste including brass, wood scrap, ceramic, marble, etc. ○ None of the waste resulting from manufacturing processes is recycled. ○ Several of their manufacturing processes result in high levels of harmful emissions. 4. There is little or no continuous flow of materials through the plant. ○ Manufacturing processes are often clogged with work-in-progress. Craftspeople at Home Reinvention are organised into several teams. Each team is trained to work on only one or two parts of the manufacturing process. Very little sharing of knowledge occurs between departments. Only the employees in the quality control department are involved in quality management. ○ Some products are made in large batches and custom made products are made one at a time. 5. Company image may be improved by responding to customer demand for environmentally-friendly products manufactured using environmentally-sustainable processes. Home Reinvention has set the following new goals for its business. 1. To use its resources efficiently. 2. To increase quality and profit. 3. To minimise its environmental impact. 4. To regain lost market share. 5. To achieve all of the above goals and also adhere to the company’s core values. Home Reinvention has just moved to a new factory of approximately 100,000 square feet. They have also bought a new warehouse and distribution centre (approximately 250,000 square feet). The company has hired a new manager famous for his experience with other innovative manufacturing companies. Home Reinvention has given the new manager the responsibility of scrapping their old production methods and introducing new, more efficient and more environmentally-responsible manufacturing processes. Innovation challenge Propose one or more innovative solutions the new manager could implement to achieve one or more of Home Reinvention’s new goals. Your team may propose solutions based on any of the following types of innovation: 1. process (this may include changes to raw materials used in manufacturing process and/or waste management) 2. organisational 3. strategic 4. technological. Key information to remember: ● Home Reinvention currently has a low volume, high variety manufacturing system. ● Home Reinvention currently uses a batch production system for most of its products. These products are produced in batches according to forecasted demand. ● In the case of custom made products, the customer order initiates production. Scenario 3: Office Genii Office Genii manufactures a large range of office supplies and furniture for both the home and business. Its product range includes almost every office product you could imagine – storage boxes, fancy labels, filing cabinets, desks and so on. Office Genii’s sales have fallen considerably in the past six months. The company had tried to compete with other office supplies companies in the country by adding a furniture line to its product range, but the office supplies market in Australia is becoming saturated by major players that provide office products to meet every customer need and many of them beat Office Genii on price. The CEO of Office Genii has given his product development team the task of coming up with an idea for a unique, niche product that solves ergonomic health concerns. A few of Office Genii’s competitors have already started selling ergonomic products. The CEO of Office Genii has made it clear that the new product must be different to everything else in the market. It must have at least one feature that similar products in the market do not have. The product development team must present their new product within a month. Innovation challenge Propose one innovative product solution for Office Genii. It must meet a customer need and be an ergonomic, user-friendly solution. There are no limits to the technology which may be used to manufacture this product. There are no limits to the cost of production. Consider the following issues: 1. how the customer will benefit from the product 2. what the product will be made of 3. the special feature/s the product will have 4. the name of the product 5. product characteristics: size, colour, shape, weight, etc. 6. how the product will be manufactured 7. whether it is technically feasible to manufacture the product. Scenario 4: OzCorp Securities OzCorp Securities is one of Australia’s leading stockbroking and financial services firms. The firm has offered Australian investors stockbroking services for over 20 years. Clients are able to access a complete range of financial services including superannuation, estate planning, insurance advice and taxation. OzCorp’s Financial Planning Service helps people organise their financial affairs and achieve wealth goals. The firm has over 500 employees in ten offices throughout Australia. Ozcorp is dedicated to building and cultivating long-term relationships with both its clients and its employees. Ozcorp sees its diverse team of experts and its wealth of knowledge and experience as its greatest assets. OzCorp’s teams work in a collaborative, open-plan environment that promotes discussion between teams and the sharing of ideas and information. Ozcorp is proud of their mentoring program in which senior financial officers work closely with new recruits to ensure ne employees grow and succeed together with the firm. Despite its dedication to nurturing employee development, Ozcorp Securities has experienced above industry average employee turnover over the past two years. Last year the turnover rate was 20% higher than the industry average. Ozcorp has appointed a formal internal committee to address the problem and develop effective employee retention strategies. OzCorp has assigned the employee development and retention committee the following objectives: 1. to develop an innovative approach to the attraction, retention and development of key talent 2. to reduce OzCorp’s staff turnover rate to 10% above the industry average within the next six months 3. to reduce OzCorp’s staff turnover rate to 10% below the industry average within the next two years. Innovation challenge Propose an innovative solution to OzCorp’s problem of high staff turnover. You are required to develop a strategy for attracting, retaining and developing key employees. Your strategy should include a series of specific actions. Appendix 2: Follow-up questions After your assessor has observed your team meeting, respond to the following questions. You will present answers to these questions to your assessor at a time and place negotiated with them. Answers may be provided verbally or on paper, depending on the instructions of your assessor. 1. Describe innovation in your own words. 2. What different kinds of innovation are there? 3. What type/s of innovation did your group show? 4. What are the benefits of innovation? 5. How do you think you performed in the team meeting? 6. Did you use feedback from Assessment Task 1 to improve your team performance? If so, how? 7. Based on your impressions and feedback received from your team, how would you improve your performance? 8. How would you build feedback into future team activities? 9. How would you communicate key issues to colleagues? 10. What are the challenges of being innovative in an open and constructive way? 11. How would you describe the ‘dynamics’ of your team? Did your team work well together? Who was dominant? Who was quiet? 12. What are some barriers to innovation that can occur within a team? 13. What are some ways you can promote successful innovation by others?