Message:- HPR232: Community Health Promotion Methods Ashford University Text:Bensley, R. J., & Brookins-Fisher, J. (2009). Community health education methods: A practical guide (3rd ed.). Sudbury, MA: Jones and Bartlett Publishers. Prior to beginning work on this discussion, read the article Social Marketing for Social Change. This week you will be engaging in a social marketing/media debate that will allow you to demonstrate how strategic planning, technology, training, and action plans work to promote health education programs and health products. Step 1: Review this video highlighting the Top 10 Misleading Marketing Tactics. Step 2: Watch these two videos: Viewers’ Choice 2011 Singapore TV Commercial - Colorectal Cancer Awareness and National TV Commercial for Health Product. Step 3: Determine your group for the debate: Group 2 (Ineffective videos explanation): •Explain why the videos are not effective from the perspective of a health educator (not the consumer). Provide at least one specific example from each video. •Explain why both videos are not effective from the perspective of the consumer. Provide at least one specific example from each video. •Critique the overall ineffectiveness of the videos in conveying their message, explaining at least two reasons why each message is not appropriate for the public.
REFLECTIVE ESSAY Part A Critically analyse these subjects: Business communication,
strategic human resource management, managing the value chain and strategic management and
demonstrate how they interconnect to solve business problems and promote effective
management practice using the four critical skills: theoretical skills, applied skills, practical
skills, and reflective skills. You will offer examples of where you engaged with each of these
skills in the associated subject and how it improved your level of knowledge. Part B Identify 4
theories and discuss the interrelationships and application of these 4 theories, and show how they
can be used in analysis and the solving of business problems. The theories are: Value chain by
Porter, leadership styles by Goleman, five forces by Porter and customer satisfaction model by
Kano Part C 4. Reflect on how your level of understanding of both the subjects and the
theoretical models has developed an advanced level of knowledge for you as an effective
manager. It is important to be guided by the following points: • Demonstrating theoretical skills
requires you to identify some of the academic research, models, processes, and concepts that
your chosen subjects share. What are the similarities and differences? How have they been
integrated? Why do they span disciplines? • Demonstrating applied skills requires you to identify
how these have been applied in varying contexts across your chosen subjects. What are some of
the resource-related implications? How do they affect strategic decisions? What information do
they provide? • Demonstrating practical skills requires you to think like a decision-maker. How
does the identification of these connections, relationships and opportunities alter the way you
make decisions? How do they affect your leadership style? What have you already changed? •
Demonstrating reflective skills requires you to consider the person you’ve become. What have
you learned about yourself? What did you find most challenging? What did you enjoy most?
How has this study informed your values, beliefs and behaviours? Since this is a reflective essay,
you only need to include referencing when specifically referring to academic theories, all of
which should be annotated as per the Harvard method.