Submit this coursework through the Student Portal with a Turn-it-in Report Word Limit: 1500 words Learning outcomes assessed: 1. Explain the role of idea generation in business innovation 2. Discuss the importance of new ideas in gaining competitive advantage 3. Apply idea generation techniques to business scenarios  You must: • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. • Make sure all se************ pass************d from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author,   Effective Ideas Generation Spring 2017 Coursework Brief Assignment Question Within the context of Effective Idea Generation, write a reflective essay about how you generated a specific idea for a business / product / innovation either in the past or at the present time. Include reference to relevant academic models / theories from the entrepren******ship / creativity literature and from classroom discussion. Provide insight into the process / steps you followed to generate an idea and turn it into reality. Comment on why you think your idea is worthwhile / feasible / valid and who your key stakeholders are. End of Assignment Brief Page 3 of 9