Task Data Driven Decision Making Data driven decision-making – (3D) - Increasingly organisations are looking to make decisions that are based on the evidence of real data. Data analytics toolsets are evolving rapidly and many organisations have invested heavily in information architecture so that they have the capability to move transactional data and external data into data warehouses and provide end-users with specific data analytics software applications to support evidence based (data driven) decision making. However, many organisations are still struggling to make the transition to a data driven decision making paradigm. Your task as the Data Analytics Lead in XYZ company is to conduct a review of the relevant literature regarding data driven decision-making (3D) and prepare a strategic briefing report of about 1250 words for the Chief Executive Officer of XYZ company on key aspects of data driven decision making as outlined below: Task 1.1) Identify from the existing literature and discuss the relevant decision making theories and frameworks which would inform a deeper understanding of the decision making process in organisations (about 600 words) Task 1.2) Provide a comprehensive definition of data driven decision making and explain briefly how your definition has been informed by specific literature on data driven decision-making (about 150 words) Task 1.3) Based on an understanding of how decisions are made in organisations, discuss how changing organisational culture would be important for Company XYZ to successfully make the transition to a data driven decision making paradigm (about 500 words)