1  Group written research report and presentation (Due weeks 6-7) o (a) Written report o (b) Presentation 1. Your task is to form groups of three and research on social media not just from google sites also read academic and business journals about social media and its use marketing. Since you are aware that social networking has become a popular method of communication not only for individuals but also for businesses, you are required to visit a couple of social networking websites, such as Facebook and Twitter, read widely on this concept, how and why businesses have jumped on this band-wagon for marketing? Then, identify how companies are using these websites in their marketing strategies and identify issues too. Integrate theories and discuss how digital media and electronic marketing are changing strategic market planning? Explain how consumer-generated content can impact marketing strategy. Provide your analysis of how social media are changing consumers’ behaviour. Identify legal and ethical issues in relation to digital media and electronic marketing. Finally explain with evidence-based on how digital media affects the expanded marketing mix. Use APA reference style to present the references. The business model report must consist of minimum 10 academic resources including peer reviewed journal articles. The business model canvas report should have a reference list at the end of the report. Enter your references into your own citation library using a citation tool such as Refworks which is available at MIT library. Your in-text references and the reference list can be automatically generated in ‘APA’ format using this tool. Each group member must contribute evenly to the group report and presentation. Each group will appoint a group leader who is responsible for setting meeting agendas, group meetings, allocating tasks and submitting the assessment electronically through Turnitin by the due date. 2. The report should use Calibri Body (Font size 11) as the normal text and have margins of 2.5cm all around. Please use reasonable font sizes for headings. Word limit: 2500-3000 words 3. Assessment 1 Part 2 – Presentation Due Date: Week 6-7 (During the lecture and tutorial time) and Weight: 10%. Submission: Ensure that the electronic copy of the presentation must be submitted via the Turnitin link on MIT Moodle. Each group will have 15 minutes to present their business report and the findings and 5 of minutes of interactive question time. It will be 20 minutes in total with 5 minutes question time inclusive. The presentation must be done in a form of a power point. The group is encouraged to use visual aids during the presentation such as flyers, handouts, posters, models, flip charts, artefacts, whiteboards or props. The students can use following in their power point slides: charts, graphs, statistics, pictures, photos and other graphics.2  Group written research report and presentation Student Name: ___________________________ Student ID:__________________ Student Name: ___________________________ Student ID: __________________ Student Name: ___________________________ Student ID: __________________ Assessment Criteria Researched Written Report/20 marks Weighting Earned Marks Comments Executive Summary 2 Introduction 1 Researched two companies that uses social media in marketing 2 Discussion with evidence based 6 At least 6 peer review articles, three non-peer review articles, at least one text-book and others properly researched 3 Context with suitable models with explanation 2 Analysis 2 Recommendation & Conclusion 2 Presentation/10 marks Weighting Earned Mark Comments Findings were clearly presented professionally in clear format 3 Visual representation takes the form of power point slides and must include one or more of the following: charts, graphs, statistics, pictures, photos or other graphics are used in the power point slides 2 Interaction with audience with planned simulation or games 2 Clear communication and the audience well understood the presentation. - Time management (should be no more than 15 minutes). 1 In slides & end of list references 2 TOTAL3 Please read and study chapter 18 of Samson and Daft (2015). Then read through Case for Critical Analysis from Samson & Daft (2015) ‘Are We a Team’ pages 416-417. Reflect the short-case ‘Are We a Team?’ Research and choose three peer-review journals on teams and one non-peer-review journal where you are able to draw supportive evidences to support your cogent arguments when you are answering the three case study questions below: a. Case Question 1: What type of team do you, the new CIO, have? What do you see as the key problem with the team? b. Case Question 2: How do you think the team evolved to this low level of cooperation and cohesiveness? c. Case Question 3: What would you do to help turn this collection of individual regional and department heads into a top-performing team? Outline of case report: i. Synopsis of the short-case ii. Introduction iii. Body: answer each case questions with supportive evidences including referencing iv. Conclusion v. References (At least 5 References: three peer-review journals, one non-peer review journal, at least one text-book) Student Name: ___________________________ Student ID:________________________ Assessment Criteria Weighting Earned Mark Comments Synopsis 1 Introduction 1 Body: analysis and answering case study questions 5 Conclusion 1 References in slides and end of reference list (At least 5 References: three peerreview journals, one nonpeer review journal, at least one text-book) 24